2 publicaciones de empleo destacadas de data governance expert for data analytics tools en madrid, md (¡Están contratando!)

Digital Marketing Specialist
GEA Group Aktiengesellschaft —Alcobendas, Madrid provincia
- Jornada completa
- Trabajo híbrido
- Inglés
- Marketing
4d
Customer Success Manager
Salesforce —Madrid, Madrid provincia
- Disponibilidad fin de semana
- Español
- Ventas
- Salesforce
15h

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Digital Marketing Specialist
GEA Group Aktiengesellschaft —Alcobendas, Madrid provincia
As our Digital Marketing Specialist, you will optimize the full digital ecosystem for NPE — from SEO, SEM and GEO to marketing automation, UX, and the…
4d
Customer Success Manager
Salesforce —Madrid, Madrid provincia
The CSM may be required for occasional travel to customer sites and may need to be available for some after-hour or weekend coverage, depending on the…
15h

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Digital Marketing Specialist

GEA Group Aktiengesellschaft -
Alcobendas, Madrid provincia

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Detalles del empleo

Contrato indefinido | Jornada completa
Hace 4 días

Cualificaciones

Motores de búsqueda
Sistemas de gestión de contenidos
Inglés
Eloqua
Marketing digital
SEO
Pardot
UX
Marketing automation
HubSpot
Marketo
SEM
Marketing

Descripción completa del empleo

Communication & Marketing

Spain, Alcobendas

July 5 2026

Full time

Permanent

Job benefits

Competitive salary and bonus scheme

Continuous personnel development (e-learnings & projects)

Free day to volunteer

About the position

We are looking for a highly experienced digital marketing expert who can elevate the digital presence, performance, and technical excellence of GEA NPE (Nutrition Plant Engineering). This role will set the standard, shape best practices, and guide the broader marketing organization in how to think and execute digitally. As our Digital Marketing Specialist, you will optimize the full digital ecosystem for NPE — from SEO, SEM and GEO to marketing automation, UX, and the divisional web landscape. You will act as the subject-matter authority, partnering with our marketing teams, Group Communications & Brand (GCB) and others to ensure that NPE’s digital customer journey is seamless, modern, and data-driven.

Your responsibilities and tasks

Key Responsibilities

Digital Ownership & Excellence

Own and optimize NPE’s divisional website
Define and enable digital best practices across SEO, SEM, GEO, UX, and performance measurement
Lead continuous optimization (A/B testing, UX improvements, content structure)

Search, Discoverability & Performance

Drive advanced SEO, SEM and GEO activity, including:
- Technical SEO and site health
- Content optimization for both traditional search engines and generative AI-driven discovery
- Keyword, topic and intent strategy
Act as the go-to-expert for search, discoverability and digital visibility across the NPE division
Translate search and GEO insights into practical guidance for content creators and campaign teams

Marketing Automation & Distribution

Support and guide marketers in using marketing automation tools for nurturing, segmentation, scoring, and campaign workflows
Oversee high-quality digital content distribution and landing page experiences
Ensure tracking, tagging, and reporting setups meet analytics standards

Cross-Functional Partnership

Work closely with GCB and others to align templates, infrastructure, and platform roadmaps
Act as the technical and strategic partner to BU marketers for:
- campaign page creation
- content upload and formatting
- SEO and GEO-ready content structuring
- technical aspects of webinars (registration flow, tracking, integrations)
Serve as a knowledgeable advisor to the wider team, helping elevate digital maturity across NPE

Quality & Governance

Ensure digital output meets brand, content, UX, accessibility, and compliance standards
Maintain documentation, guidelines, and training materials to drive consistency
Recommend improvements and innovations to enhance NPE’s digital experience

Your profile and qualifications

Skills & Experience

5+ years of experience in digital marketing, SEO/SEM, performance marketing, or digital experience management
Proven experience in GEO
Proven track record in managing complex web ecosystems, landing page optimization, and content management systems (Sitecore preferred)
Deep understanding of SEO principles (technical + content), UX fundamentals, and analytics tools
Hands-on expertise in marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Eloqua, or similar)
Ability to work in an international environment, coordinating with central functions and regional teams
Fluent in English. Only applications submitted in English will be considered.

We offer:

Attractive compensation package aligned with experience and responsibilities
Private health insurance plan
Employee Assistance Program
Flexible working hours and a hybrid working model (up to two days per week remote)
23 days of vacation per year
Great work environment as part of a collaborative team
Continuous internal training and career development opportunities, both nationally and internationally
The opportunity to join a company recognized as a Top Employer 2026

Why work for us?

At GEA, you’ll work on meaningful marketing projects that support more sustainable food and process industries worldwide. You’ll be part of an international marketing community, with room to grow professionally, contribute your ideas, and sharpen our digital marketing efforts. We offer flexible working models, continuous learning opportunities, and the stability of a globally active technology company with a clear purpose.

About GEA

GEA is one of the largest suppliers for the food and beverage processing industry and a wide range of other process industries. Approximately 18,000 employees in more than 60 countries contribute significantly to GEA’s success – come and join them! We offer interesting and challenging tasks, a positive working environment in international teams and opportunities for personal development and growth in a global company.

Why join GEA

GEA is an equal opportunity employer. Applicants will therefore receive consideration for employment without regard to age, sex, race, color, religion, world view, national origin, genetics, disability, gender identity, marital status, sexual orientation, veteran status or any other protected characteristic required by applicable law. Applicants with disabilities are welcome and will be given special consideration if they are equally qualified.

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