Semrush is a brand visibility platform, empowering marketers to command their online presence and create measurable impact. We unify SEO authority and AI visibility, so brands are found, cited, and chosen everywhere search happens. That’s how Semrush gained the trust of over 28 million users—from scaling startups to Fortune 500 companies.
Here, you own the way you work, but we move as one unbeatable team.
We don’t just lead the market, we’re busy creating the world where Semrush is an unfair advantage for every marketer.
We move fast in ways to help you grow. Here, you have room to experiment, keep what works, and learn quickly from what doesn’t.
Ready to share our ambition and make an impact? Then, this role may be for you.
We are looking for a Senior Insights Analyst to own the measurement of Semrush data products. You will define and improve how we measure usage, activation, and monetization, delivering measurable business impact through reliable, scalable analytics.
Key Responsibilities:
Own the measurement of our data products end to end: usage and consumption analytics, activation and success metrics, and their connection to downstream revenue, upgrades, expansion, and retention.
Build the data foundations for the scope: analytical frameworks, metric definitions aligned to company SSoTs, and data quality in collaboration with engineering teams.
Turn usage analysis into monetization decisions: product limits, thresholds, pricing, and packaging recommendations.
Own user segmentation, including analytics and experimentation for the production LLM-based customization model: monitor quality, evaluate new use cases, and contribute to its roadmap.
Analyze and help optimize product-led growth funnels.
Design, run, and interpret experiments through the team's decentralized A/B infrastructure to measure the impact of product and pricing changes.
Translate insights into clear, actionable recommendations and present them to stakeholders up to the senior leadership level, ensuring clarity and strong business impact.
Work in an AI-native way: automate recurring analyses, leverage LLM tools to improve productivity, and share best practices within the team.
Move together. Raise the bar. Learn fast—grow faster. That’s the default. And here’s what else is needed to succeed in this role:
5+ years of experience in product analytics, data analysis, or similar analytical roles, with a demonstrated track record of driving business impact.
Advanced proficiency in SQL and strong experience working with large-scale relational datasets (BigQuery experience is a plus).
Proven experience analyzing complex datasets and solving ambiguous, high-impact business problems.
Strong foundation in statistics and quantitative analysis, with hands-on experience designing, running, and interpreting A/B tests or other experiments.
Experience building analytical frameworks (funnels, segmentation, monitoring) and measuring the impact of product or business changes.
Proven ability to partner with senior stakeholders and influence decisions through data.
Strong data visualization and storytelling skills (Tableau is a plus), with experience presenting insights to senior leaders and non-technical audiences.
Demonstrated ability to independently own analytical projects end-to-end and operate effectively in a fast-paced environment.
Hands-on experience with LLM tools in analytical workflows (prompting, prototyping, automation).
Experience contributing to analytics best practices and knowledge sharing within a team.
Bachelor's degree in Economics, Mathematics, Statistics, Computer Science, or a related field (Master's degree preferred).
Experience with usage-based pricing models or developer-facing products is a plus.
Semrush is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact.
Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across GEO, SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. The company was founded in 2008 and is headquartered in Boston, MA with a global presence across North America, Europe and Asia.
We’ve built something people are proud to be part of. And the awards agree: Great Place to Work, DEI Workplace, Diversity Champion Award, International Inclusion Award, Most Women Friendly Employers, Best Place for Working Parents. All thanks to 1700+ employees who build the company every day.
Semrush is an equal opportunity employer. Building a better future for marketers around the world unites people from all backgrounds. Even if you feel that you don’t 100% match all requirements, don’t be discouraged to apply! We are committed to ensure that everyone feels a sense of belonging in the workplace.
We do not discriminate based upon race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws.
Ready to be a part of this mission? Join us!
