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Commercial Operations Manager – Salesforce Sales Cloud (Product Owner)

Werfen -
Barcelona, Barcelona provincia

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Detalles del empleo

Jornada completa

Cualificaciones

CRM software
Español
Power BI
Ventas
Salesforce
Inglés
Gestión del rendimiento
Máster
UAT
Cloud
Habilidades de comunicación

Descripción completa del empleo

Job Information

Number

WEBWW-2026-000045

Job function

Other

Job type

Full-time

Location

Barcelona

Country

Spain

About the Position

Introduction

Werfen is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain. We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant. Through our Original Equipment Manufacturing (OEM) business line, we research, develop, and manufacture customized assays and biomaterials. We operate directly in 30 countries, and in more than 100 territories through distributors. Our Headquarters and Technology Centers are located in the US and Europe, and our workforce is more than 7,000 strong.

Overview

We are looking for a business-minded transformation professional to drive the design, implementation, and continuous evolution of our Salesforce Sales Cloud platform — acting as Product Owner and bridging commercial strategy with operational execution.

You will report to the Global Commercial Operations Director and work closely with other Departments, Affiliates, and Strategic Business Units on global initiatives such as CRM, Data & Analytics, AI, and process harmonization.

Your primary focus will be the Lead-to-Close process within Salesforce Sales Cloud, ensuring its alignment with commercial strategy, sales effectiveness, and data-driven decision-making.

Job Overview

Our goal is to make commercial operations more effective and scalable by harmonizing and optimizing our global sales processes. As part of this transformation, we are evolving our Digital Ecosystem, including Salesforce (Sales Cloud), Sales Enablement tools, and Business Intelligence platforms, to become a truly data-driven organization.You will be the central force connecting our sales strategy to the technology that enables it. This is not an IT role — it is a business product ownership role requiring deep understanding of sales processes, pipeline management, forecasting, and cross-functional collaboration.You will own the end-to-end Lead-to-Close process and act as the business Product Owner of Salesforce Sales Cloud, ensuring the platform supports the needs of Sales, Marketing, Service, and Leadership teams.

You will represent the voice of the business throughout the full lifecycle — from design and roadmap definition to implementation, adoption, and continuous improvement.

This is a high-visibility, high-impact role with direct influence on how the company manages pipeline, forecasting, account engagement, and commercial performance globally.

Responsibilities

Key Accountabilities

Process and Strategy

Lead the mapping and harmonization of Lead-to-Close processes across affiliates and business units (in collaboration with Sales, Marketing, Finance, Customer Service, and IT)
Identify inefficiencies, inconsistencies, and opportunities in pipeline management, opportunity tracking, and forecasting
Define the future-state sales process architecture aligned with growth, segmentation, and go-to-market strategies
Establish standardized definitions (e.g., pipeline stages, KPIs, forecasting methodologies)
Develop and maintain a clear roadmap for Sales Cloud enhancements and process adoption
Ensure alignment between sales processes, performance management, and analytics frameworks

System Implementation

Act as the business Product Owner for Salesforce Sales Cloud
Own and prioritize the product backlog based on business value and strategic priorities
Translate business needs into clear user stories and functional requirements
Validate solution design, prototypes, and UAT scenarios from a business perspective
Ensure data quality, governance, and consistency across accounts, opportunities, and activities
Coordinate releases, go-live activities, and hypercare support
Monitor adoption, usage, and performance of Sales Cloud and drive continuous improvements

Cross-functional Leadership

Serve as the main liaison between Sales, Marketing, IT, Data & Analytics, and Commercial Operations
Facilitate alignment workshops and decision-making forums across regions and functions
Build and maintain a strong stakeholder engagement and communication plan
Drive change management and user adoption strategies globally
Develop training materials, playbooks, and enablement programs for Sales users
Manage competing priorities and resolve cross-functional conflicts

Networking/Key relationships

Commercial Operations Director (reporting to)
Commercial Operations Managers and Business Owners (Sales, Service, Marketing)
CCO, VPs Commercial Operations, General Managers, Sales Managers, Marketing Managers
VPs WW Marketing, Directors WW Marketing and direct reports
Commercial and Service Excellence
IT Business Partners, Data & Analytics
VP Finance and local finance teams
Legal department

No direct reports at this phase of the project.

Qualifications

Minimum

Language: English (Spanish is a plus)
Strong understanding of Lead-to-Close processes, pipeline management, sales forecasting, territory management, customer master, order requests
Experience managing complex, cross-functional transformation projects
Experience in change management, user adoption, and training programs
Strong stakeholder management and communication skills
Proven experience working with CRM systems
Understanding of data models, KPIs, and performance management frameworks
Experience in Medical Devices or regulated industries
Experience with BI and dashboarding tools (e.g., Power BI)

Additional

Proven experience working with Salesforce Sales Cloud, preferably as Product Owner or key business owner
Experience in Sales Excellence, CRM strategy, or Commercial Operations
Salesforce certifications (Administrator, Advanced Admin, Business Analyst, Product Owner-related) are a strong advantage

Skills & Capabilities:

Project Planning: Collaborate in multi-phased, cross-functional projects and associated planning efforts, including requirement documentation and delivery of overall design
Project Communications & Stakeholder Management: Coordinate communications among Werfen stakeholders from various functions. Engage without authority
Change Management: Collaborate with the internal and external implementation teams in developing, deploying and maintaining change management
Project Outputs and Outcomes: Ensure the programs’ deliverables meet quality standards, regulations, policies, and best practices.
Demand control: Act as the gatekeeper for future requirements and customization needs, ensuring maximum efficiency, harmonization and ROI.
Tracking: Facilitate the orderly execution of the programs: including finalizing deliverables, conducting post-implementation reviews, and transitioning responsibilities to stakeholders or ongoing Operations.
Long-term business value: Help to conceptualize, develop, interpret, and analyze requirements. Lead improvements to efficiency and effectiveness towards operational excellence
Ability to operate independently and take accountability
Good communication skills, both written and spoken
Resilient under pressure
Must be willing to occasionally work outside of core hours to meet other affiliates' time zones
Proactive and with a hands-on mentality.
Self-organized, able to deal with a heavy workload
Open to change, flexible, and able to adapt and learn from others.
A role model in terms of Ethics and Compliance.

Location:

Werfen’s Barcelona Offices (hybrid model)

1 We are open to an exception for the right candidate, as long as they are located in a European city with Werfen offices and can travel to Barcelona when needed.

Travel requirements:

Expect up to 20%.

Exceptionally, up to 50% during the implementation phase (2027-2029).

If you are interested in constantly learning and being challenged on a daily basis, we encourage you to submit your resume or CV.

Werfen appreciates and values diversity. We are an Equal Opportunity/Affirmative Action Employer M/F/D/V.

www.werfen.com

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