Role description
Marketing Cloud Product Owner Role Summary
The Marketing Cloud Product Owner is responsible for defining, prioritising, and delivering the product roadmap for Marketing Cloud (e.g., Salesforce Marketing Cloud and Data Cloud).
This role acts as the bridge between business stakeholders, marketing teams, and technical delivery teams, ensuring that marketing automation capabilities deliver measurable business value and align with organisational strategy.
The Product Owner owns the end-to-end product lifecycle, from vision and backlog management to delivery and continuous optimisation.
Key Responsibilities 1. Product Vision & Strategy
- Define and communicate a clear product vision aligned with marketing, CRM, and business objectives.
- Develop and maintain the Marketing Cloud roadmap (campaign orchestration, personalisation, lead management, etc.).
- Ensure alignment with enterprise initiatives such as customer experience, data strategy, and digital transformation.
2. Backlog Management & Prioritisation
- Own and manage the product backlog, ensuring it is prioritised based on business value, ROI, and dependencies.
- Translate business needs into user stories, epics, and acceptance criteria.
- Continuously groom and refine backlog items based on feedback and evolving priorities.
3. Stakeholder Management & Collaboration
Act as the voice of the business and customer.
- Marketing teams (campaign execution, segmentation)
- Data Cloud team (CDP, Segmentation)
- CRM & Sales teams
- Data & Analytics teams
- Integration teams (Zoom, LinkedIn, Workfront, Boomi)
- Facilitate alignment across cross-functional teams and ensure clarity of requirements.
- Provide end-user demonstrations and trainings.
4. Marketing Automation Platform Ownership
Drive the design and evolution of Marketing Cloud capabilities, including:
- Journey orchestration
- Audience segmentation and activation
- Personalisation and campaign automation
- Integration with CRM, Data Cloud, and other systems
Ensure optimal use of platform features, best practices, and governance.
5. Delivery & Agile Execution
Work closely with Agile teams to:
- Participate in PI planning, sprint planning, reviews, and retrospectives.
- Clarify requirements and remove delivery blockers.
- Ensure timely and high-quality delivery.
- Validate deliverables against acceptance criteria.
6. Value Realisation & Performance Tracking
- Define KPIs and success metrics (campaign performance, adoption, ROI, efficiency gains).
- Monitor product performance and drive continuous improvement.
- Use data insights to refine roadmap and prioritisation.
7. Governance, Adoption & Enablement
- Establish product governance standards, processes, and documentation.
- Drive user adoption via training, documentation, and stakeholder enablement.
- Ensure compliance with data privacy and regulatory requirements.
Required Skills & Experience Experience
- Marketing Automation
- CRM
- Digital Marketing
- Product Owner roles
- Product Manager roles
- Business Analyst roles
- Hands-on experience with Salesforce Marketing Cloud.
- Experience with similar platforms such as Eloqua and Marketo.
Core Skills
Strong understanding of:
- Marketing automation workflows
- Customer journeys and personalisation
- Campaign management and segmentation
Additional skills:
- Agile/Scrum expertise
- Backlog management and sprint lifecycle management
- Stakeholder management and communication skills
- Analytical mindset with data-driven decision-making
- Ability to translate business needs into technical requirements
Nice to Have
- Knowledge of the Salesforce ecosystem (CRM, Data Cloud, integrations)
- Experience with data models, APIs, and integrations
- Familiarity with GDPR and data privacy principles
Key Competencies
- Strategic thinking and vision alignment
- Customer-centric mindset
- Decision-making and prioritisation
- Cross-functional leadership
- Communication and influence
Success Metrics
- Adoption and usage of Marketing Cloud capabilities
- Campaign effectiveness and ROI improvement
- Time-to-market for marketing initiatives
- Quality and stability of delivered features
- Stakeholder satisfaction and alignment
Skills
Mandatory Skills : Business Process Design, Mapping, Sales strategies, Salesforce Data Cloud, Salesforce Marketing Cloud Account Engagement (Pardot), Salesforce Marketing Cloud B2C
About LTM
LTM is an AI-centric global technology services company and the Business Creativity partner to the world’s largest and most disruptive enterprises. We bring human insights and intelligent systems together to help clients create greater value at the intersection of technology and domain expertise. Our capabilities span integrated operations, transformation, and business AI — enabling new ways of working, new productivity paradigms, and new roads to value. Together with over 87,000 employees across 40 countries and our global network of partners, LTM — a Larsen & Toubro company — owns business outcomes for our clients, helping them not just outperform the market, but to Outcreate it. Please also note that neither LTM nor any of its authorized recruitment agencies/partners charge any candidate registration fee or any other fees from talent (candidates) towards appearing for an interview or securing employment/internship. Candidates shall be solely responsible for verifying the credentials of any agency/consultant that claims to be working with LTM for recruitment. Please note that anyone who relies on the representations made by fraudulent employment agencies does so at their own risk, and LTM disclaims any liability in case of loss or damage suffered as a consequence of the same. Recruitment Fraud Alert - https://www.ltimindtree.com/recruitment-fraud-alert/
