Job Description
In an environment defined by constant digital evolution, we are redefining the boundaries of customer experience. We operate in a dynamic ecosystem where integrated omnichannel models are the key to designing valuable, seamless, and personalized connections at every touchpoint. If you are defined by a visionary mindset, thrive on driving change, and enjoy orchestrating complex omnichannel architectures to stay ahead of the curve,your next big challenge is here
As Omnichannel Marketing Strategy Manager, you will lead and shape the omnichannel strategy for the assigned Business Unit / Brand. You will play a key role in transforming product-focused brands into customer-centric experiences that drive engagement, strengthen relationships, and support sustainable growth. Acting as the central connector across cross-functional teams, you will ensure strong end-to-end governance and help deliver excellence in Customer Experience (CX) across all omnichannel touchpoints.
Key Responsibilities
Strategic Planning and Transformation
- Lead the development and execution of the omnichannel strategy for the assigned Business Unit / Brand.
- Drive the shift from traditional product-focused marketing toward customer-centric experiences that deliver measurable engagement and brand growth.
- Align marketing strategies with business objectives to create meaningful value for customers while supporting overall business performance.
Orchestration and Execution
- Partner closely with Omnichannel Experience, Orchestration, and CRM teams to design, refine, and execute best-in-class customer journeys.
- Oversee the end-to-end execution of integrated campaigns across digital and traditional channels, ensuring a seamless, consistent, and personalized brand experience.
- Monitor performance and use data-driven insights to continuously improve campaign orchestration and channel effectiveness.
Governance and Cross-Functional Collaboration
- Establish and maintain strong end-to-end governance in partnership with key stakeholders across Marketing, IT, Medical Affairs, Legal, and Data Analytics.
- Act as the central point of coordination for omnichannel operations, ensuring alignment on customer experience strategy, execution timelines, and compliance requirements.
- Foster collaboration across teams to ensure smooth delivery and strong execution of omnichannel initiatives.
Requirements
Education
- Bachelor’s degree in Marketing, Business Administration, Life Sciences, or a related field required.
- Advanced degree is a plus.
Experience
- Several years of experience in omnichannel marketing, brand strategy, digital marketing, or customer experience roles.
- Proven experience leading omnichannel strategy and campaign orchestration in a complex, cross-functional environment.
- Experience working in a regulated industry such as pharmaceutical, healthcare, or consumer goods is highly desirable.
- Demonstrated success in driving customer-centric transformation and improving customer engagement through integrated marketing approaches.
- Experience collaborating with internal stakeholders such as Marketing, IT, Medical Affairs, Legal, and Data Analytics.
Skills and Competencies
- Strong strategic thinking with the ability to translate vision into actionable plans.
- Excellent stakeholder management and cross-functional collaboration skills.
- Strong understanding of customer journey design, omnichannel orchestration, and campaign execution.
- Data-driven mindset with the ability to analyze performance and optimize outcomes.
- Solid knowledge of CRM tools, digital marketing channels, and customer experience best practices.
- Strong communication and influencing skills, with the ability to align diverse teams around a common vision.
- Ability to manage multiple priorities in a fast-paced, evolving environment.
- High attention to detail, especially in governance, compliance, and execution quality.
Personal Attributes
- Customer-focused and innovation-driven.
- Proactive, adaptable, and comfortable leading change.
- Collaborative mindset with the ability to build strong relationships across functions.
- Energetic, solution-oriented, and passionate about improving customer experience.
Required Skills:
Adaptability, Adaptability, Brand Management, Campaign Management, Channel Partner Marketing, Client-Centric, Content Creation, Creative Campaign Development, Creativity, Cross-Team Collaboration, Customer Experience (CX), Customer Experience Management, Data Analysis, Digital Marketing, Email Marketing, Interpersonal Relationships, Marketing Analytics, Marketing Management, Marketing Strategies, Market Research, Media Management, Omnichannel Retailing, Promotional Strategies, Public Relations (PR) Management, Search Engine Marketing (SEM) {+ 2 more}
Preferred Skills:
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Search Firm Representatives Please Read Carefully
Merck Co., Inc., Rahway, NJ, USA, also known as Merck Sharp Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
Regular
Relocation:
VISA Sponsorship:
Travel Requirements:
Flexible Work Arrangements:
Hybrid
Shift:
Valid Driving License:
Hazardous Material(s):
Job Posting End Date:
07/29/2026*A job posting is effective until 11:59:59PM on the dayBEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the dayBEFORE the job posting end date.
Requisition ID: R405630
