Market & audience research: Conducting deep-dive research into consumer trends, competitor strategies, and target audience behaviors to uncover actionable insights.
Media monitoring: Tracking daily news, industry trends, and social media conversations to identify timely narrative hooks and potential angles for client campaigns.
Data analysis: Gathering and analyzing data from social listening tools, surveys, and databases to back up campaign strategies with solid evidence.
Brainstorming contribution: Participating in creative brainstorms, bringing fresh perspectives, cultural insights, and research findings to the table.
Reporting & presentation: Helping build strategic pitch decks and wrap-up reports that communicate campaign performance and strategic direction to clients.
