CRM Manager responsible for ensuring the effective coordination and execution of CRM initiatives across a multinational FMCG company .
Working under the guidance of the Senior CRM Manager, this role ensures that CRM strategies and roadmaps are translated into well-structured, well-coordinated, and high-quality operational outputs across teams and markets.
This role focuses on coordination, execution support, governance follow-up, and cross-functional alignment, ensuring CRM activities run smoothly and consistently across the ecosystem.
CRM Execution Coordination
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Coordinate the execution of CRM initiatives across markets and workstreams.
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Ensure CRM activities are implemented in line with defined scope, priorities, and quality expectations.
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Translate strategic guidance into clear operational actions for internal and external teams.
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Planning, Coordination & Follow-Up
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Manage timelines, dependencies, and day-to-day coordination across CRM activities along with the PM.
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Work closely with CRM, data, web, social and content, and tech teams to ensure smooth execution.
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Track progress, identify risks or blockers, and ensure timely resolution along with the PM-
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Governance Support
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Support the CRM Senior Lead in maintaining governance structure and alignment across stakeholders.
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Ensure tracking and documentation of CRM initiatives is accurate and up to date alonwith the PM.
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Help maintain visibility across all ongoing CRM activities in the region.
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Quality & Consistency Control
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Ensure CRM outputs meet expected standards of quality, consistency, and accuracy.
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Support validation of CRM materials before go-live in coordination with relevant teams.
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Contribute to continuous improvement of operational processes and ways of working.
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Stakeholder Coordination
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Act as a key day-to-day coordination point for CRM topics across teams and markets.
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Ensure stakeholders are aligned on priorities, timelines, and requirements.
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Facilitate communication between CRM, CX, data, BX, and content teams.
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Support to Strategic Direction
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Support the CRM Senior Lead by ensuring strategic priorities are properly translated into coordinated actions.
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Provide feedback from execution reality (constraints, improvements, opportunities).
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Help identify operational inefficiencies and support process optimization.
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Cross-Functional Collaboration
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Work closely with:
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Senior CRM Manager (strategy, prioritization, governance)
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Data teams (segmentation, activation readiness)
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CX teams (journey consistency)
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BX teams (brand alignment in CRM outputs)
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Ensure CRM activities are well integrated within broader CX and marketing ecosystems.
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Solid experience in CRM, lifecycle marketing, or customer engagement roles within multi-market, consumer-driven environments.
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Experience supporting the execution of CRM strategies across brands and markets, working closely with senior CRM leadership.
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Hands-on experience managing CRM initiatives across acquisition, engagement, retention, and loyalty programs.
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Good understanding of CRM ecosystems, including loyalty platforms, personalization, automation, and lifecycle journeys.
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Experience translating strategic guidelines into operational CRM programs and campaigns.
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Data-driven mindset, with experience working alongside data and analytics teams to leverage insights and performance metrics.
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Ability to collaborate cross-functionally with CX, brand, content, media, and tech teams to ensure consistent execution.
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Strong organizational and delivery skills, with attention to detail and execution quality.
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Comfortable operating in structured governance models and managing multiple stakeholders.
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Fluent English required; additional languages are a plus.
