The Recipe for Success: Role Summary
This role leads the brand’s social media, content, influencer, and advocacy strategy, driving brand awareness, cultural relevance, and consumer engagement across all digital platforms. As a key member of the Marketing Brand team, the successful candidate will develop and execute social-first campaigns, creator partnerships, and always-on content initiatives that strengthen the brand’s premium positioning, grow its digital presence, and deliver measurable business impact.
Working at the intersection of brand, media, and culture, the role combines strategic thinking, creativity, and data-driven insights to create compelling content and experiences that resonate with target audiences. The position collaborates closely with agencies, influencers, and internal stakeholders to drive earned visibility, foster authentic consumer advocacy, and build engaged communities through high-quality content, influencer marketing, and user-generated content programs.
