Introducing Miiro Hotels…
Inspired by the Latin word meaning ‘I wonder’ or ‘I marvel’, Miiro invites guests to pause, to look around, and to savour every moment.
Our name—echoing the idea of a mirror—reflects both self-discovery and the character of our surroundings. From Paris to Barcelona, London to Gstaad, and Vienna, each Miiro hotel is rooted in its neighbourhood, offering a thoughtful and personal way to travel.
About Miiro Borneta Hotel
Located in the charming Born district, at the very heart of Barcelona’s Ciutat Vella, Miiro Borneta Hotel offers 92 stylish rooms, an open-kitchen restaurant, a cocktail bar, and a spectacular rooftop terrace with breathtaking views of the city center. We are a hotel full of personality, style, and a dynamic atmosphere, where teamwork and both guest and employee experiences are equally valued.
The Role
We are seeking a commercially astute and creatively driven Director of Sales to lead the sales strategy for Borneta.
This is a pivotal leadership role—responsible for shaping demand, building meaningful partnerships, and positioning the hotel as a destination within Barcelona’s competitive luxury landscape. You will be both strategist and storyteller, balancing data-led decision making with a deep understanding of our brand, our neighbourhood, and our guests.
What You’ll Do
Commercial Strategy & Leadership
- Develop and execute a multi-segment sales strategy across corporate, leisure, MICE, and partnerships
- Drive revenue performance in alignment with budget, pace, and market conditions
- Identify and unlock new business opportunities locally and internationally
- Act as a key contributor to pricing, distribution, and demand strategies alongside Revenue Management
Business Development
- Build and maintain a strong portfolio of key accounts across corporate, agency, and luxury travel networks
- Represent Borneta within the Barcelona market and across Miiro’s European footprint
- Lead proactive sales activity including client entertainment, roadshows, and trade events
- Establish strategic partnerships that enhance both rooms and F&B performance
MICE & Group Performance
- Grow group and events revenue through targeted prospecting and conversion strategies
- Oversee the end-to-end sales journey from enquiry through to contracting
- Work closely with operations to ensure seamless delivery and repeat business
- Maximise utilisation of hotel spaces as compelling event venues
Team Leadership
- Lead, inspire, and develop the on-property sales team
- Foster a culture of accountability, collaboration, and commercial awareness
- Ensure clear communication across Sales, Revenue, Marketing, and Operations
- Champion a high-performance environment with measurable goals and outcomes
Brand & Market Positioning
- Act as a brand ambassador, ensuring all sales activity reflects Miiro’s tone and ethos
- Collaborate with Marketing and PR to elevate visibility and storytelling
- Ensure Borneta is positioned as a distinctive Barcelona destination
- Translate brand values into compelling sales narratives that resonate with our audiences
What We’re Looking For
- Proven experience in a senior sales leadership role within luxury or lifestyle hospitality
- Strong track record of driving revenue growth across multiple segments
- Deep understanding of the Barcelona market and international feeder markets
- Commercially savvy with the ability to interpret data and translate it into action
- A natural relationship builder with strong negotiation skills
- Confident, articulate, and inspiring communicator
- Experience with CRM and PMS platforms (e.g. Apaléo, Opera, Revinate)
- A collaborative mindset with the ability to influence across departments
- Fluent in English and Spanish; additional languages are advantageous
Why Join Us
At Miiro, we are building something considered, characterful, and quietly distinctive.
This is an opportunity to shape the commercial identity of a new Barcelona hotel, to be part of a growing European brand, and to create something that feels both personal and enduring.
At Borneta, you won’t just be driving revenue—you’ll be helping to define how our guests discover, experience, and remember us.
