A Retail Media Specialist is responsible for the retailer presence of a brand. They are in charge of planning and implementing digital media campaigns aligned with business goals on media platforms such as Amazon Ads, Criteo, Unlimitail and all main retailers.
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Developing a relationship with the client’s Online Brand Managers.
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Understanding the brand necessities in retail media.
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Implementing the media marketing strategy in retailers such as Amazon, Primor, Perfurme´s Club, Douglas, Carrefour, etc.
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Coordinating the advertising media plan. Managing end-to-end digital campaigns from the media platforms (activation, optimization, budget allocation, relation with retailers, etc.)
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Maintaining a strong online brand voice in online retail sites.
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Maintaining a solid knowledge of retail media tools.
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Analysing and reporting campaign results and brand performance.
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Budget and KPIs control and follow-up
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Are proficient in English will be assessed during the interview by the Talent Team
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Communication and interpersonal skills.
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Analytical skills; Amazon Search Ads, Amazon DSP Ability of using Microsoft Office for various tasks (Excel, Power point…).
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A deep understanding of how data analytics influences key business KPIs.
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Deep understanding of customer journey optimization across digital.
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Strong learning ability and cross-departmental and cross-country communication skills.
