The Brand & Social Strategist is responsible for shaping how the brand is expressed and experienced across the full consumer journey, with a strong focus on digital and social touchpoints.
This role bridges brand strategy, customer experience (CX), and social ecosystems, ensuring that brand communication is consistent, engaging, and relevant across all interactions — from campaigns to always-on social and CRM.
Working closely with CX, Data, Creative, and local market teams, the role ensures that brand expression is coherent, insight-driven, and effectively embedded into consumer journeys, driving impact across acquisition, engagement, and retention.
Brand & Experience Strategy: Define and support the development of holistic brand experience strategies aligned with business objectives.
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Translate strategic direction into clear brand experience principles
- Ensure consistent brand positioning across all touchpoints
- Contribute to integrated, cross-channel strategies
- Align brand experience with KPIs in collaboration with CX and Data teams
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Social & Content Experience (Organic Focus): Lead strategic direction for organic social as a core CX and brand experience channel.
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Define social role within the consumer journey
- Provide guidance on content strategy, tone of voice, and platform roles
- Establish benchmarks and best practices across markets
- Ensure alignment between social activity and broader brand and CX strategy
- Consistency Across Touchpoints: Ensure a coherent and high-quality brand experience across all digital channels.
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Support alignment across social, web, CRM, and campaigns
- Review outputs to ensure consistency with brand guidelines
- Maintain and evolve brand experience frameworks
- Integration with Consumer Experience (CX): Embed brand thinking into end-to-end consumer journeys.
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Collaborate with CX and Data teams on journey design
- Ensure brand expression is integrated into key moments and touchpoints
- Contribute to briefs with a strong brand and experience perspective
- Balance user needs with brand identity to create meaningful interactions
- Content & Creative Collaboration: Drive strong and consistent brand storytelling across platforms.
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Provide input into creative and content briefs
- Guide development of platform-specific brand expressions
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Ensure executions reflect both strategy and audience relevance
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Audience Insights & Relevance: Ensure brand experience is grounded in consumer understanding.
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Work with insights and data teams to define target audiences
- Translate insights into relevant brand and content strategies
- Ensure messaging resonates with audience behaviors and expectations
- Innovation & Trend Leadership: Continuously evolve brand and social experience through innovation.
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Monitor trends in branding, social, and digital experience
- Identify opportunities to improve engagement and differentiation
- Bring best practices and inspiration to teams and stakeholders
- Cross-Functional Collaboration: Drive alignment across teams and stakeholders.
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Collaborate with Client Leads, CX Strategists, and Data teams
- Work with creative, media, social, and CRM teams across markets
- Support local teams with strategic guidance and consistency
- Participate in workshops and strategic discussions
- Governance & Enablement: Ensure clarity, consistency, and scalability of brand experience.
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Maintain brand experience guidelines and frameworks
- Provide clear, actionable guidance to markets
- Support onboarding and knowledge sharing across teams
- +5 years of experience in brand strategy, brand experience, social strategy, or related roles, ideally within agency and/or multinational environments.
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Strong understanding of brand as an experience, beyond communication, across the full consumer journey.
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Solid experience in organic social ecosystems and their role within acquisition, engagement, and retention journeys.
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Proven ability to define brand experience principles and translate them into cross‑channel strategies (social, web, CRM, campaigns).
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Experience working closely with CX, Data, Creative, Media, and CRM teams in collaborative, cross‑functional setups.
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Strong strategic thinking skills, with the ability to prioritize, give clear guidance, and ensure consistency at scale.
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Ability to translate audience insights and data into relevant brand, content, and experience strategies.
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Experience operating in multi‑market and multi‑stakeholder environments, providing strategic guidance to local teams.
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Comfortable acting as a strategic reference and thought partner, rather than a day‑to‑day execution role.
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Fluent English required; additional languages are a plus.
