The Opportunity
Hyatt is looking for an Associate Manager, CRM , Digital Campaigns & Projects to join the Digital & Direct Channel team in Palma de Mallorca, Spain, working under a hybrid model.
In this role, you will contribute to the growth of Hyatt’s direct channels through the planning, execution, and optimization of CRM and digital campaigns, as well as the coordination of projects related to the digital and web experience. You will work with regional and global teams, hotels, agencies, and external partners to drive customer and World of Hyatt member acquisition, conversion, engagement, loyalty, and retention.
Who We Are
At Hyatt, we believe in the power of belonging and in creating a culture of care, where our colleagues become family. Since 1957, our colleagues and guests have been at the heart of our business and have helped Hyatt become one of the world’s leading and fastest-growing hospitality companies.
Our purpose is to care for people so they can be their best. We turn trips into journeys, encounters into experiences, and jobs into careers.
The Role
Reporting to the Director, Digital & Direct Channels South EAME, the Associate Manager, CRM , Digital Campaigns & Projects will be responsible for coordinating the strategy, execution, and optimization of CRM initiatives, digital campaigns, and projects related to the web and digital ecosystem.
Key responsibilities include:
- Coordinate campaigns, tactics, and touchpoints aimed at Hyatt guests and World of Hyatt members, using segmentation, personalization, and data analysis to improve engagement, conversion, and direct bookings.
- Manage the relationship calendar and ensure the proper alignment of campaigns with commercial, regional, global, and hotel priorities.
- Lead the execution and optimization of CRM and digital campaigns, ensuring alignment with direct-channel performance objectives.
- Coordinate promotions and activations across the digital ecosystem, managing timelines, content, assets, and messaging across different touchpoints.
- Act as a liaison between Digital Marketing, Web, Contact Center, Revenue Management, Operations, eDistribution, and Marketing teams.
- Coordinate digital projects from end to end, managing milestones, dependencies, risks, deliverables, and stakeholder communication.
- Monitor performance, define and track CRM KPIs, and prepare reports with actionable insights and recommendations.
- Analyze customer behavior and feedback to continuously improve CRM initiatives and the digital customer experience.
- Ensure CRM processes comply with GDPR and best practices in data governance and data quality.
Coordinate relationships with CRM and digital agencies across South EAME and the wider EAME region, ensuring consistency in strategy, reporting, execution, and best-practice adoption.
Who You Are
You are passionate about improving the customer experience through data, technology, and creativity. You are organized, collaborative, and results-oriented, with the ability to coordinate complex projects and connect teams with different perspectives.
You also share Hyatt’s core values of empathy, inclusion, integrity, experimentation, respect, and wellbeing.
We Welcome You
Research shows that individuals often apply for jobs only when they meet all the listed qualifications. If you do not meet every requirement but feel inspired by this opportunity and believe you can bring value, we encourage you to apply.
We would love to learn more about your experience and discover how you could help make Hyatt even better.
This job description is not intended to be all-inclusive; additional responsibilities may be assigned as needed.
