As Brand Manager , you will be responsible for leading and developing the company's brand portfolio across Iberia (Spain and Portugal), defining and implementing 360° marketing strategies to strengthen brand positioning, maximize performance, and drive sustainable growth. This role requires a strong customer focus, leadership skills, strategic thinking, and a deep understanding of the market, particularly within categories targeting children and families. Reporting directly to the Marketing Director, you will have full ownership of your assigned brands and product categories, working closely with the Sales team, external agencies, and key business partners.
Your key responsibilities will include
- Defining and implementing brand and marketing plans for Spain and Portugal.
- Managing the launch and development of new brands and products.
- Developing and overseeing TV and digital marketing strategies across YouTube, influencer marketing, Amazon Ads, Instagram, TikTok, Facebook, and Twitch.
- Coordinating in-store marketing initiatives and developing promotional materials to support sales.
- Managing marketing budgets and monitoring campaign performance.
- Conducting market, sales, category, and competitor analysis to identify growth opportunities.
- Leading relationships and negotiations with external agencies.
- Preparing and delivering presentations to clients and other key stakeholders.
- Working closely with the Sales team to ensure the successful execution of marketing strategies and the achievement of business objectives.
What We Are Looking For
A minimum of 4 years of overall work experience, with at least 1 year of previous experience as a Brand Manager.
University degree in Marketing, Advertising, Business Administration (ADE), or related disciplines.
Strong analytical and strategic skills.
A high level of English is a requirement.
Desirable Requirements:
- Knowledge of Portuguese.
- Previous experience in the toy or entertainment industry.
This job description is intended to outline the primary duties and responsibilities of the role and is not an exhaustive list of all tasks that may be required. Duties, responsibilities, and activities may be varied, or new ones assigned, from time to time in line with business needs and the scope of the position.
What we offer
The base salary may vary based on experience, role tenure, performance, industry, and location. Eligibility for the annual performance incentive may apply. Jazwares is a multi-state employer, so the salary range may not apply to other states.
Our benefits package includes Private Medical Insurance, Death in Service insurance, EAP, and pension.
Our work environment provides a flexible work schedule that includes a Monday through Thursday on-site, with an optional WFH on Fridays, up to 20 fully remote workdays each year, and Time Off for vacation.
Reasonable Accommodations
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
Working at Jazwares
At Jazwares, we believe an innovative idea can come from anywhere and anyone. Through our three pillars, we foster innovation and encourage creativity in every area of our business.
- Passion : Our conviction and enthusiasm show in our products, relationships, and commitment to our community.
- Collaboration : We share one vision worldwide, constantly striving to improve and innovate together.
- Humility : We recognize the value in others and treat everyone with respect. Our strength lies in our people and talent.
Don't miss out on this extraordinary opportunity to be part of the fastest-growing toy company in the industry. Connect with us today, and let's shape the future of playing together!
JAZWARES is an equal opportunity employer and does not discriminate in employment on the basis of race, color, sex, religion, national or ethnic origin, citizenship status, ancestry, disability, age, military status, marital status, sexual orientation, or any other characteristic protected by law. Jazwares is committed to providing reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.
Who We Are
Jazwares, a Berkshire Hathaway company, is a leading global toy manufacturer with a robust portfolio of owned and licensed brands. Founded in 1997, Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows™, Pokémon™, Hello Kitty™, Star Wars™, Five Nights at Freddy's™, Disney™, BumBumz™, and BLDR™. In addition to toys, offerings include costumes, games, and pillows. Headquartered in Plantation, Florida, Jazwares has offices worldwide and sells its products in over 100 countries. For more information, visit www.jazwares.com (http://www.jazwares.com/) and follow us on LinkedIn (https://www.linkedin.com/company/jazwares) , X (https://twitter.com/jazwares) , Instagram (https://www.instagram.com/jazwares/) , and Facebook (https://www.facebook.com/Jazwares/) .
Recruitment Safety
Please be wary of unsolicited communications from individuals or websites you are not familiar with, or any communications requesting sensitive personal data or information. All official Jazwares employment information will come from our company email ending in @jazwares.com . Jazwares will never request any monetary payments at any point during its hiring process. If you have any questions about any unsolicited communications, you can reach out to [email protected]. We look forward to you experiencing a safe and enjoyable application process at Jazwares!
