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Overview:
As a senior Market Access leader for the BD Interventional – Peripheral Intervention (PI) business within Europe, this role plays a meaningful part in enabling balanced patient access, competitive reimbursement outcomes, and commercial success across the region.
Guided by BD Excellence principles and the imperatives to compete, innovate, and deliver, the Director is accountable for translating strategy into execution—ensuring that market access activities are disciplined, evidence based, measurable, and closely aligned with BDI regional and global priorities.
A core expectation of the role is the development and maintenance of deep knowledge and understanding of BD PI products, including their clinical application, economic value, competitive positioning, and evidence requirements. This product mastery is crucial to engage with internal partners as well as to support local strategies to credibly engage payers, policymakers, clinicians, and to ensure market access strategies are tightly connected to real world PI adoption and outcomes.
The role is encouraged to maintain a deep knowledge of the Spanish Market Access landscape and function as a collaborative partner for regional and local colleagues in this regard.
Reporting to the Vice President Public Affairs EMEA and working in close partnership with the Senior Director BDI PI Europe, the Director is responsible for leading market access and payer value activities for the regional PI business.
Strategy, Competition & Value
Guide the development of robust, winning market access and payer value strategies for the PI portfolio, grounded in clear problem definition, payer insight, and competitive understanding.
Conduct and coordinate payer and pricing research, market access landscaping, and opportunity assessments to advise prioritisation and investment decisions.
Identify commercial and access barriers early and proactively drive risk mitigation strategies that protect and improve PI adoption.
Build reimbursement and payment policy positions, demonstrating BD advocacy priorities and engagement with trade associations and medical societies.
Advise on Market Access strategy development in Spain across Business Units and with local colleagues
Innovation & Evidence (Innovate)
Partner closely with Medical Affairs, HEOR, Marketing, Regulatory, and Commercial teams to define differentiated PI value propositions and translate clinical and economic evidence into compelling payer narratives.
Act as a key partner to evidence‑generation functions, helping develop data strategies that address payer, HTA, and policy requirements for PI technologies.
Support the development of innovative access pathways, including coding, coverage, reimbursement, and alternative payment mechanisms, evaluating their commercial impact and scalability.
Drive continuous improvement in market access tools and methodologies in line with BD Excellence standards.
Execution & Results (Deliver)
Guide and support country affiliates in the tactical execution of regional market access strategies, including HTA submissions, institutional access initiatives, and payer engagements.
Engage externally with payers, policymakers, and relevant experts at national, regional, and local levels to advance PI access objectives.
Facilitate payer negotiations, including technical HTA‑related discussions, ensuring consistency, credibility, and alignment with regional strategy.
Develop and deploy high‑quality regional market access tools (e.g. value dossiers, payer presentations) to enable effective local execution.
Maintain an active presence at relevant industry forums and medical society meetings to supervise trends and strengthen BD’s PI access positioning.
Product & System Expertise
Build and maintain deep expertise in BD PI products, their clinical use cases, outcomes, and economic value drivers.
Develop and sustain strong understanding of payer systems, HTA frameworks, and reimbursement dynamics across Europe, with particular focus on key EU markets.
Serve as a trusted internal expert, translating sophisticated external dynamics into clear strategic and operational mentorship for leadership and cross‑functional partners.
At BD, we prioritize on-site collaboration because we believe it develops creativity, innovation, and effective problem-solving, which are crucial in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
Becton, Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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ESP San Agustin del Guadalix
ESP Barcelona
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Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.
Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.
Salary Range Information
€110,400.00 - €176,625.00 EUR Annual
