Ensure every product decision is driven by data evidence.
Define and implement event tracking plans (naming conventions and parameters) across Firebase and Amplitude.
Study user behavior through funnels, sessions, screen paths, and retention curves to identify drop-off points.
Build, automate, and maintain dashboards in Amplitude, Looker, and Firebase.
Conduct market research and competitor analysis using tools like Data.ai, SensorTower, and AppTweak