Job Introduction
The Role:
As a Regional Brand Visual Merchandiser, you will lead and elevate the visual merchandising standards across a portfolio of stores in our Franchise & Wholesale channel Spain & Portugal. Working closely with Store Managers, Area Managers and the Central Visual Merchandising team, you will ensure every store delivers a commercially driven, customer-focused and brand-consistent experience. You will coach store teams, drive execution of seasonal campaigns, and use performance insights to maximise sales and customer engagement.
You Will
-
Own the visual merchandising standards across all stores within your area, ensuring consistent execution of brand guidelines.
-
Plan and deliver seasonal launches, campaigns, window installations and store refreshes.
-
Partner with Area Managers and Store Managers to align visual priorities with commercial objectives.
-
Coach, develop and inspire store teams to build visual merchandising capability and accountability.
-
Conduct regular store visits, providing clear feedback, action plans and follow-up support.
-
Analyse sales performance, customer behaviour and product trends to optimise visual presentation.
-
Identify opportunities to improve space utilisation, product placement and customer journey.
-
Support new store openings, relocations, refits and major store projects across all territories
-
Collaborate with the Central VM team to adapt national guidelines to suit local store formats while maintaining brand consistency.
-
Build strong relationships with key stakeholders and act as the visual merchandising expert for your area.
You Bring:
-
Proven experience in visual merchandising across multiple retail locations or regions.
-
Strong commercial awareness with the ability to translate data into visual actions.
-
Excellent styling, presentation and space planning skills.
-
Experience coaching and developing store teams.
-
Strong communication and stakeholder management skills.
-
Willingness to travel extensively across your area, including occasional overnight stays.
-
Ability to prioritise, work independently and manage multiple projects.
