Senior Data Strategist responsible for shaping how data is leveraged across a multinational FMCG company, from collection to activation and measurement, across both B2C and B2B ecosystems.
This role supports markets and central teams in defining holistic, value-driven data strategies, ensuring data is not only properly structured and governed, but also translated into actionable insights that fuel CRM, CX, and business growth.
Acting as a key strategic partner to marketing, CRM, and digital teams, the Data Strategy Consultant ensures data becomes a core enabler of decision-making, personalization, and performance, while aligning with broader business and customer experience strategies.
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Define and support the implementation of holistic data strategies across the full data lifecycle: collection, acquisition, qualification, activation, and measurement.
- Ensure data ecosystems are designed to be actionable, scalable, and aligned with business and CRM objectives.
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Identify gaps and opportunities in current data infrastructures and propose strategic improvements.
- Strategic Recommendations (B2C & B2B)
- Develop data-led strategic recommendations tailored to both B2C and B2B contexts.
- Ensure alignment with business priorities, CX Strategy, and market and brands specific constraints.
- Translate complex data topics into clear, actionable guidance for non-technical stakeholders.
- Key Strategic Deliverables
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Create and maintain core data strategy assets, including: o Data guidebooks and frameworks o Transparency and governance documentation o Strategic roadmaps and capability models
- Provide clarity on how data should be collected, used, governed, and activated across markets.
- Data-Driven Use Case Development
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Identify, design, and lead high-value data use cases, from ideation to proof-of-concept.
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Validate feasibility, business impact, and scalability of initiatives before broader rollout.
- Support markets in transitioning successful pilots into scaled, operational solutions.
- Measurement & Performance Enablement
- Define measurement frameworks and KPIs to assess the impact of data initiatives.
- Ensure consistency and comparability of performance metrics across markets.
- Enable a culture of test-and-learn and continuous optimization through data.
- Collaboration & Strategic Enablement
- Partner with CRM, CX, Marketing, and Tech teams to ensure data strategies are effectively embedded into business and experience initiatives.
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Work closely with strategic roles (e.g., CX and BX) to ensure data enables personalization, audience understanding, and journey orchestration.
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Act as a bridge between technical and business teams, ensuring alignment and shared understanding.
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Support markets in building data maturity and strategic capabilities over time.
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Senior experience in data strategy, data consulting, or analytics roles within complex, multi-market organizations.
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Proven ability to define and activate end-to-end data strategies across the full data lifecycle, from collection and governance to activation and measurement.
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Strong experience developing data-led strategic recommendations for both B2C and B2B ecosystems.
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Demonstrated ability to translate complex data topics into clear, actionable guidance for non-technical stakeholders.
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Experience designing and leading high-value data use cases, from ideation to proof-of-concept and scalable deployment.
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Solid understanding of data-driven enablement for CRM, CX, personalization, and business decision-making.
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Experience defining measurement frameworks, KPIs, and performance models across markets.
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Strong collaboration and stakeholder management skills, acting as a strategic bridge between business, marketing, CRM, CX, and tech teams.
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Fluent English required; additional languages are a plus.
