In this role, you will support the implementation of regional media strategies and guidelines, ensuring consistency and alignment across brands, countries and stakeholders. A key focus will be coordinating Media Planning processes, facilitating collaboration with Media Agencies and promoting best practices that strengthen campaign execution and business impact.
Alongside supporting annual planning cycles and budget processes, you will prepare Media Investment Analysis, performance reviews and strategic recommendations that help drive informed decision-making. Additionally, you will contribute to the integration of Retail Media, OOH Advertising and other emerging channels into broader media frameworks while ensuring transparent measurement and strong ROAS evaluation.
Collaboration will be at the heart of your role. You will work closely with Marketing, Commercial, Procurement and Digital teams to identify opportunities, improve ways of working and implement innovative projects focused on Marketing Technology, Automation and Digital Innovation.
Another important aspect of the role involves monitoring campaigns and evaluating results through robust Media Analytics, reporting frameworks and performance dashboards. Through continuous analysis of consumer behavior, campaign effectiveness and market trends, you will help identify optimization opportunities and support Data-Driven Decision Making across the organization.
