Who We Are:
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.
The Associate Trade Marketing Manager is responsible for planning, executing, and activating Trade Marketing campaigns for key and strategic accounts, across both physical retail and online environments within the Iberia market.
The role must ensure smooth coordination between Sales, Marketing, Ecommerce, and Retail teams to continuously optimize the consumer experience and deliver excellence in both sell‑in and sell‑out.
1. Key Account Management
2. Campaign Planning & Activation
3. Collaboration with Sales & Retail Teams
Work closely with Sales and Retail teams to align Trade Marketing strategy with key account plans and own‑channel strategies, ensuring that all activities enhance the consumer experience, complement each other, and ultimately drive sales.
4. Budget & Launch Tools Management
5. Omnichannel & Digital Marketing
6. Reporting & Performance
REQUIREMENTS FOR SUCCESS:
El Associate Trade Marketing Manager es responsable de la planificación, ejecución y activación de campañas de Trade Marketing para las cuentas clave y cuentas estratégicas, tanto en retail físico como en entornos online, dentro del mercado de Iberia.
El rol debe asegurar una coordinación fluida entre los equipos de ventas, marketing, ecommerce y retail para optimizar continuamente la experiencia del cliente y asegurar un sell-in y sell-out de excelencia.
PRINCIPALES RESPONSABILDADES:
1. Gestión de Key Accounts
2. Planificación & Activación de Campañas
3. Colaboración con Equipos de Ventas y Retail
Trabajar junto a los equipos de ventas y retail para alinear la estrategia de trade marketing con los planes de cuentas clave y canales propios, asegurando que todas las actividades mejoren la experiencia del clienteel recorrido del cliente, se complementen entre sí y, en última instancia, impulsen las ventas.
4. Gestión de Presupuesto & Herramientas de Lanzamiento
5. Omnichannel & Digital Marketing
6. Reporting & Performance
COMPENSACIÓN Y BENEFICIOS:
Paquete retributivo competitivo, con elegibilidad para ser considerado en el programa anual de bonus discrecional de la compañía, sujeto a los resultados de la empresa y a la aprobación de la dirección.
Equal Opportunity Employer:
New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment. We are an equal opportunity employer and support a culture of diversity and inclusion.
If you have not already done so, please let us know if you require any support so we can make the right adjustments and considerations should they be required.
