Ensure the consistent execution of Swatch’s brand image and visual merchandising standards across all points of sale, creating attractive and impactful product presentations that enhance customer engagement, maximize product visibility, and strengthen brand presence.
Develop and implement visual concepts, POS materials, and product displays while working closely with retailers, points of sale, and external suppliers to coordinate production, installation, and execution of merchandising initiatives, ensuring alignment with brand guidelines and deadlines.
Monitor store execution through regular visits, identify opportunities for improvement, and provide merchandising recommendations and action plans. Act as a key link between the field, suppliers, and the Brand and Marketing teams, sharing insights and ensuring the successful rollout of campaigns, product launches, and in-store activations.
