Profitably scale paid growth across Google Ads and Meta Ads, hitting +10% MoM growth while protecting payback.
Engineer smarter conversion signals (trial starts, revenue, pLTV) to feed better optimization data to ad platforms.
Pilot Apple Search Ads (ASA) and lead ASO experiments (metadata, creative, and store assets).
Instrument clean weekly reporting (CAC, ROAS, LTV:CAC, payback) in Looker.
Turn founder-led acquisition into a repeatable, capital-efficient engine.