Develop and execute global product marketing strategies and plans that align with overall business objectives and drive product adoption and growth across different regions.
Create compelling and differentiated product positioning and messaging that clearly articulates the clinical value, outcomes and differentiation to target audiences across various channels and regions.
Conduct in-depth market research and analysis to uncover critical insights into customer needs, the competitive landscape, and emerging industry trends. Utilize these insights to inform product positioning, pricing strategies, and target audience identification.
Develop and execute comprehensive content strategies that support key growth drivers, including but not limited to website copy, blog posts, case studies, presentations, webinars, and sales enablement materials.
Collaborate closely with cross-functional teams including Product Management throughout the product lifecycle, Sales, and Marketing (Global and Regional teams) to ensure consistent messaging and successful product launches and ongoing marketing efforts.
Regional collaboration and support: Serve as a point of contact and advocate for regional marketing teams, providing guidance, resources, and support to ensure effective implementation of global initiatives.
Define and track key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and make data-driven decisions for optimization.
Develop and deliver effective training and resources to sales teams to equip them with the knowledge and tools to successfully position and sell our products.
