Plan, activate, and optimize programmatic campaigns across different DSP platforms.
Manage campaigns across Display, Video, Native, CTV, and Programmatic Audio formats.
Develop and implement audience targeting strategies based on data insights and contextual signals.
Monitor campaign performance daily and optimize toward key KPIs (CPA, CPC, CTR, VTR, etc.).
Produce performance reports and insights for internal teams and clients.
Collaborate with planning, analytics, and account teams to develop data-driven media strategies.
Manage Private Marketplace (PMP) deals and preferred deals with publishers.
Ensure correct budget pacing and campaign delivery.
Identify opportunities for testing, optimization, and innovation across targeting, formats, and creatives.
