VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
About the Role
As a CRM Campaign Manager, you will be responsible for managing the end-to-end delivery of CRM campaigns across channels such as email, push notifications, SMS and in-app messaging, leveraging leading marketing automation platforms including Salesforce Marketing Cloud or Braze.
You will act as a key connector between clients and multidisciplinary teams, translating campaign briefs into actionable execution plans and ensuring flawless delivery from concept to launch.
Working alongside strategists, designers, CRM specialists, HTML developers, Technical Architects and data experts, you will coordinate the execution of high-visibility customer communications that reach millions of consumers worldwide.
This role combines project management, campaign execution, stakeholder coordination and performance analysis, making it ideal for someone who enjoys both operational excellence and strategic thinking.
What You'll Do
- Own the end-to-end execution of CRM campaigns across multiple channels and international markets.
- Gather, challenge and translate client and stakeholder briefs into clear campaign requirements and delivery plans.
- Define and manage audience segmentation strategies to ensure relevant and personalized customer communications.
- Coordinate campaign production across multidisciplinary teams, including designers, HTML specialists, CRM developers, Technical Architects, Data Analysts and Strategists.
- Configure, test, launch and monitor campaigns within platforms such as Salesforce Marketing Cloud and Braze.
- Ensure all campaigns meet quality assurance standards through rigorous testing and validation processes.
- Manage timelines, dependencies and stakeholder expectations across multiple concurrent projects.
- Monitor campaign performance and provide actionable insights and recommendations based on key engagement and business KPIs.
- Collaborate with analytics and data teams to evaluate campaign effectiveness and identify optimization opportunities.
- Support the development and continuous improvement of automated customer journeys and lifecycle programs.
- Contribute to best practices, operational excellence and innovation within the CRM team.
Who You Are
You thrive in collaborative environments and enjoy working with people from different disciplines, cultures and backgrounds. You understand that the best customer experiences are built together.
You are highly organized, analytical and detail-oriented. You can confidently manage complexity while keeping sight of the bigger picture and business objectives.
You take ownership, proactively solve problems and continuously look for ways to improve processes, customer experiences and campaign performance.
What You'll Need
- Currently residing and owning the legal right to work in Barcelona, Spain.
- 1-2 years of experience in CRM Campaign Management, Marketing Automation, Lifecycle Marketing or a similar role.
- Hands-on experience with Salesforce Marketing Cloud, Braze, Adobe Campaign, HubSpot or comparable CRM technologies.
- Experience managing end-to-end campaign delivery processes.
- Strong understanding of audience segmentation, personalization and customer journey orchestration.
- Experience working with campaign reporting, performance analysis and CRM KPIs.
- Ability to coordinate multiple stakeholders and projects simultaneously.
- Excellent communication and client-facing skills.
- Understanding of HTML email production processes and CRM technical ecosystems.
- Familiarity with customer data structures and SQL is considered a plus.
- Fluent English communication skills, both written and spoken.
What we offer
At VML, you'll be part of a global creative and technology network where CRM sits at the core of how leading brands connect with their customers.
This is a role where you will not only execute campaigns, but actively shape how customer engagement is delivered across markets, channels and platforms.
Our vibe:
- A position at the heart of CRM, customer experience and marketing automation within a leading global agency network.
- Exposure to international clients and large-scale CRM programs across multiple industries and markets.
- A highly collaborative environment working with specialists in CRM strategy, data, UX/UI design, content production, HTML development and technical architecture.
- Continuous learning and development opportunities across Salesforce Ecosystem, Braze and other leading marketing technologies.
- A culture that values curiosity, ownership and innovation, where your ideas can directly influence how we work and deliver.
- A flexible hybrid working model based in our Barcelona office, with a strong focus on work-life balance.
- A dynamic, international and inclusive team environment with regular knowledge sharing, team events and social activities.
- The opportunity to grow your career within VML and the wider WPP network globally.
Our compensation:
- A gross annual salary range of 32,938€ - 37,232€, based on experience level,
- A flexible benefits package through Cobee, allowing you to tailor your benefits to your lifestyle and needs.
- Private health insurance.
- Hybrid working flexibility with support for home office setup where needed.
- Access to training budgets, certifications and learning platforms (including Salesforce, Braze and other CRM technologies).
- Wellbeing initiatives including mental health support programs and wellness activities.
- Employee discounts and access to WPP/VML global benefits ecosystem.
- Participation in team events, agency gatherings and cross-discipline workshops.
- At VML, we believe in investing in people who build long-term value for our clients and their customers. Your growth is part of our growth.
Note to agencies: Please note that this role is not open for collaboration, unsolicited referrals will not be reviewed.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.
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