About VOX
VOX is a visionary company led by a single founder, currently leading the way in flashcall and telecom carrier services, transforming the way businesses communicate, authenticate and connect. As a hyper-growth company, VOX achieved over 25% YoY revenue growth last year and is aiming to reach $100M+ revenue this year. VOX is looking for a team of growth-driven individuals to take the company to new heights. VOX's cutting-edge technology and dedicated customer service team ensure that telcos and enterprises maintain secure, fast, and reliable connections while protecting their networks. VOX's promise of a hassle-free experience and superior customer support enables telcos and enterprises to focus on success. As a company, VOX focuses on solutions that monetize the assets of mobile network operators.
Joining VOX offers the opportunity to work with the industry's leading technologies and help them stay ahead and continue to innovate with a comprehensive suite of flashcall and telecom carrier services. VOX is highly committed to providing its employees with a dynamic, forward-thinking work environment, competitive compensation and benefits, vacation and time-off packages, and stock options. This is a once-in-a-lifetime opportunity for highly ambitious individuals, as VOX plans to expand its solutions portfolio and go public in the next 3-5 years.
About the Role
VOX Solutions is scaling True Signal, a disruptive AdTech ecosystem that transforms real-time telco data into high-intent revenue. True Signal's mobile SDK sits inside operator and publisher apps, reading on device signals, app opens, web visits, roaming triggers, SMS events — and converting them into consent-based campaigns delivered through push notifications and SMS+. We have active commercial traction in MENA and CEE and a product built to scale to 20+ markets.
The next phase is demand: filling our growing inventory with high-value advertisers, agencies, and performance partners who will pay a premium for audiences this precise.
As a Head of Sales - Demand Side, you will be the commercial engine behind True Signal's revenue growth. Working in close partnership with the VP of AdTech, you will build and lead a global sale organization targeting brands, media agencies, and affiliate partners converting them into paying customers and growing those accounts over time.
Your ideal customers are CMOs and marketing teams at direct brands, media buyers at agencies managing digital and mobile budgets, and affiliate managers at companies with performance programmed in verticals like betting, fintech, retail, and travel.
You will report into the VP of AdTech and operate as part of a joint GTM team alongside the VP of AdTech, CBDO, CEO, and CPAO. This is a hunter-first, builder role: you will personally close deals while simultaneously constructing the team, process, and culture that scales demand globally.
Key Responsibilities
1. Demand Generation & Pipeline Development
- Market mapping: Identify and priorities the highest-value advertiser segments — direct brands, independent agencies, holding-company trading desks, and affiliate networks across target markets in MENA, CEE, and beyond.
- Outbound machine: Build a systematic, repeatable outbound motion: account targeting, sequencing, messaging, and qualification criteria that consistently fills the pipeline with the right buyers.
- ICP ownership: Own and evolve the Ideal Customer Profile across three buyer types CMOs and marketing leads at direct brands, media buyers at agencies, and affiliate managers at performance-driven companies (iGaming, fintech, retail, travel).
- Lead qualification: Define and enforce rigorous qualification standards so the team spends time on deals that will close and scale not on accounts that stall or churn.
2. Sales Conversion & Account Closing
- Personal quota: In the early phase, carry and consistently exceed a personal revenue quota you are a player-coach who demonstrates what good looks like before asking others to replicate it.
- Solution selling: Translate True Signal's technical capabilities intent signals, audience segments, delivery channels, attribution — into clear, compelling commercial propositions tailored to each buyer type.
- Negotiation & contracting: Lead commercial negotiations, pricing discussions, and contract execution; structure deals (CPM, CPA, revenue-share, managed service) that are commercially sound for both sides.
- GTM team alignment: Work in lockstep with the VP of AdTech, CBDO, CEO, and CPAO on joint GTM aligning on inventory, targeting capabilities, campaign specs, and technical feasibility before committing to advertisers, and contributing to shared pipeline reviews and go-to-market planning.
3. Account Growth & Retention
- Upsell & expansion: Own the post-sale commercial relationship; identify upsell and cross-sell opportunities within existing accounts new markets, new formats, increased budget and execute on them.
- Performance reviews: Deliver regular campaign performance reviews to clients, framing results in the metrics they care about (ROAS, eCPA, verified reach) and using performance data to justify budget increases.
- Renewal management: Manage contract renewals proactively; treat churn as a signal to investigate, not just a number to report.
- Client advocacy: Be the voice of the advertiser inside True Signal feeding commercial intelligence back to Product and AdTech to ensure roadmap decisions are grounded in real buyer demand.
4. Sales Organization Building
- Team hiring: Recruit, assess, and onboard a high-calibre demand-side sales team account executives, sales development reps, and regional leads as revenue growth justifies headcount.
- Sales playbook: Build and document the True Signal sales playbook: ICP definitions, discovery frameworks, objection handling, proposal templates, pricing guardrails, and onboarding standards.
- CRM & pipeline hygiene: Implement and enforce CRM discipline across the team; maintain accurate forecasting and pipeline visibility for leadership.
- Coaching & performance management: Set individual targets, run regular 1:1s, coach reps on deal strategy and manage performance fairly and directly this team will reflect your standards.
What We're Looking For (Qualifications)
- Experience: 7+ years in advertising sales, with a demonstrable track record of closing and growing high-value accounts in digital, mobile, or programmatic media.
- Agency-side background: You have sold advertising from an agency a media agency, trading desk, or performance agency and you understand how agency buying works from the inside: how budgets are allocated, how media plans are built, and how buying decisions actually get made.
- Hunter profile: You are an aggressive, self-motivated new-business hunter. You enjoy prospecting, you are resilient in the face of rejection, and you measure yourself by closed revenue not activity.
- Organization builder: You have hired, onboarded, and managed commercial teams. You know how to set targets, create accountability, and build a culture of performance without burning people out.
- Affiliate & performance knowledge: You understand affiliate and performance marketing models CPL, CPA, revenue-share, post back tracking and have sold to or through affiliate networks or direct performance buyers.
- AdTech fluency: You can hold a credible conversation about programmatic buying, audience targeting, attribution, and campaign measurement without needing a pre-sales engineer in every meeting.
- Market reach: You bring an existing network of senior contacts CMOs, marketing directors, media buyers, or affiliate managers in at least one of our core verticals or geographies.
- Commercial rigour: You understand deal economics margin, CPM floors, revenue-share structures and you build deals that are profitable for TrueSignal, not just easy to close.
Bonus Points
- Established relationships with senior buyers in iGaming, fintech, retail, or travel the verticals where affiliate and performance budgets are largest.
- Experience selling into or alongside mobile network operators (MNOs) or telcos understanding of how operators think about third-party commercial partnerships.
- Hands-on experience with SMS+ / RCS, push notification advertising, or carrier-billed offers as a sales or commercial product.
- Active knowledge of MENA or CEE advertising markets buyer behavior, media agency landscape, regulatory nuances.
- Prior experience at a DSP, SSP, ad network, or data-driven mobile platform in a senior revenue role.
Join the team and help shape the future of the telecom industry!
