Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.
What You'll Do
As a GenAI Creative you will be the creative and strategic force behind AI-driven brand, video, digital and visua initiatives within the BCG Design Studios—guiding and executing projects from concept through final delivery. You’ll inspire multidisciplinary teams including writers, designers, editors, and producers, while integrating generative AI technologies to transform creative processes and storytelling.
You’ll develop and pitch original, AI-assisted concepts, scripts, and storyboards that translate strategic briefs into bold, innovative campaigns, customer journeys, visionary digital products or high impact data visualization, As a fluent user of the latest AI creative tools—such as video synthesis, text-to-image/video generation, and AI editing—you will embed cutting-edge capabilities directly into our workflows.
You’ll also play a key role in capability building:
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Training and upskilling internal Design Studio (DS) teams on generative AI tools and best practices
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Leading workshops and creative training sessions with internal case teams and external clients
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Driving awareness and adoption of emerging AI tools and trends, ensuring the team stays ahead of the curve
In addition to being a strong creative you’re hands-on when needed—jumping in to write copy, shape visual narratives, or direct motion pieces to bring ideas to life. You thrive in high-velocity environments and can shift gears seamlessly between strategic planning, creative execution, and client-facing engagements.
You’ll collaborate with internal stakeholders and clients, lead presentations, guide creative reviews, and ensure the highest standards of craft and innovation across all media formats.
As an individual contributor, you will work with our consultant teams, leading and overseeing design projects end-to-end by executing complex and ambiguous briefs with minimal direction, translating business language and processes into creative ideas, concepts, and engaging stories to achieve the consulting vision and leverage storytelling in compliance with BCG standards.
YOU’RE GOOD AT
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Directing AI-enabled multimedia and video campaigns with compelling narrative structures
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Providing strategic and conceptual leadership across project teams
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Balancing big-picture vision with tactical detail, ensuring consistency and creative integrity
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Developing AI-based tools, workflows, or automation to improve creative output (preferred)
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Staying ahead of emerging AI technologies and integrating them to elevate work
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Inspiring, managing, and mentoring cross-functional creative teams
What You'll Bring
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A bachelor’s degree in Design, Film, Media Arts, Advertising or a related creative/technical field
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5-8 years of creative leadership experience, ideally in an agency or media/tech environment
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Proven experience with generative AI tools (Image, video and sites generators, Automated Workflows and LLMs)
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Demonstrated ability to develop concepts, scripts, and storyboards for video and multimedia
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Familiarity with programming/scripting (e.g., Python, JavaScript) and AI tool-building (a plus)
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Strong client-facing and presentation skills
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Deep understanding of brand storytelling, aesthetics, and design systems
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Experience collaborating with motion designers, editors, and technical producers
Who You'll Work With
As part of Design Studios, you will collaborate with global designers and colleagues across BCG to bring design expertise and capabilities to clients as well as internal teams. GDS comprises a diverse group of talented design professionals across video, content, digital design, etc., all of which work collaboratively to deliver the most cutting-edge design solutions.
Additional info
We are Design Studios, an in-house creative agency comprised of cutting-edge professionals creating premium designs. We are a global, multidisciplinary team of design strategists, creative leaders, and digital experts. We craft powerful design stories for BCG to deliver inspiring solutions to our clients’ challenges. As part of BCG, Design Studios partners with consultants and clients to shape our brand by elevating our work through the power of design. We offer guidance and orientation through a strategic and audience-centric approach, and apply design, technology, and media solutions to take BCG’s achievements to the next level.
As bold design leaders, we are fresh, punchy, and playful, while committed to delivering premium business excellence. We recognize how to transform complex ideas into compelling visual experiences, and how to activate new commercial opportunities at the intersection of business and design. We value innovation, co-creation, inspiration, and the business impact that design achieves. We believe in the art of the possible and in applying creative solutions to business challenges. We believe we can advance the world by conquering its complexity through a universal human language—design.
Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
