Overview:
WELCOME TO SITA
At SITA, we keep airports moving, airlines flying smoothly, and borders open. Our technology and communication innovations power the success of the global air travel industry.
You’ll find us in 95% of international airports, working closely with over 2,500 transportation and government clients. Each partnership brings unique challenges, and we thrive on delivering fresh solutions and cutting-edge tech to keep operations running like clockwork. We don’t just move the world forward—we’re proud to be recognized as a Great Place to Work® by 79% of our employees and certified in most of our growing locations. Here, we feel empowered, supported, and inspired to grow.
Are you ready to love your job?
The adventure begins right here, with you, at SITA.
ABOUT THE ROLE & THE TEAM
As a Senior Manager, Public Relations, this role requires someone who knows how to effectively communicate with the press and analyst community, particularly in high-pressure or crisis situations, in a way that strengthens SITA’s reputation rather than simply managing it. The role owns SITA’s earned media presence and its reputation among key external audiences that influence market perception, with a clear mandate to build strong relationships with the press and analysts, protect the company’s reputation when under pressure, and ensure the internal organization remains informed and aligned on external communications
WHAT YOU WILL DO
Media relations
-
Build and own SITA's relationships with aviation trade media, enterprise technology press, and relevant mainstream outlets. This is a proactive, strategic role focused on creating compelling stories that generate coverage, not simply issuing announcements.
- Set the press calendar, govern content quality, and assess coverage based on narrative alignment and placement quality rather than volume.
Analyst relations
-
Own SITA’s engagement with aviation technology and sector-specific analysts, managing positioning, structured interactions, and ongoing perception tracking.
- Recognize and leverage the commercial impact of analyst relationships on purchasing decisions.
Crisis communications
- You are the person who picks up the phone at 11pm. You maintain and activate a current crisis communications playbook, ensuring readiness for rapid and effective response.
-
Lead spokesperson training and ensure timely, clear communication during reputational events.
Internal communications
- Oversee internal communications, including employee messaging, leadership forums, and strategic initiatives, ensuring alignment across the organization.
Reputation strategy
-
Across all four areas, you are building a systematic approach to how SITA is perceived. You track reputation indicators deliberately (media sentiment, analyst positioning, share of voice against competitors) and you use that data to make decisions.
-
You move the needle on reputation over time, not just manage it in the moment.
WHAT SUCCESS LOOKS LIKE
In year one, success means SITA has a functioning, proactive press program, journalists in the aviation trade press are receiving pitches from SITA rather than only calls from SITA asking for coverage. The analyst engagement cycle is structured and running. The crisis playbook exists, has been tested, and the spokespeople have been trained. Internal communications is operating to a calendar rather than reacting to events.
In year two, success means SITA is a source journalists turn to when they are writing about aviation technology trends, not just a vendor who issues press releases. Analysts are incorporating SITA positioning into their research. When something goes wrong operationally, the response is fast, coherent, and limits reputational damage. The internal organization feels informed and connected to where the company is going.
Qualifications:
WHO YOU ARE
-
A PR specialist with deep experience in earned media, analyst relations, and crisis communications in a B2B environment. You understand how to turn announcements into meaningful stories.
- A strong writer, producing publication-ready press materials with clarity and precision.
- Calm and decisive under pressure, with proven experience managing crisis situations effectively.
- Relationship-driven, with the ability to build long-term credibility with journalists and analysts.
- Experienced in operating within a global, matrixed organization, maintaining high standards across diverse stakeholders.
EXPERIENCE
-
Significant PR experience in B2B technology or a similarly complex industry
- 8–10 years in public relations, including senior-level responsibility owning press relationships
- Established relationships with senior journalists in specialist trade media and strong understanding of B2B technology press dynamics
- Experience managing or contributing to an analyst relations program
- Proven experience handling crisis communications, with demonstrated effectiveness under pressure
- Experience leading a small team, with solid people management capabilities in a communications environment
- Strong writing skills in English at a publication-ready standard (non-negotiable)
- Experience in aviation, travel, or transportation technology is an advantage; intellectual curiosity and ability to quickly build industry knowledge are expected
WHAT WE OFFER
At SITA, we disrupt the status quo, by empowering our people to pioneer innovations that touch the lives of billions. Bringing together diverse minds from across the globe, we foster a dynamic and positive workplace culture, that values our talented team members for their contributions and dedication. Check out our core benefits, enabling our people across the globe:
Flex Week: Work from home up to 2 days/week (depending on the needs of your team and your customers)
- Flex Day: Shape your workday to suit your life and your plans.
Flex-Location: Take up to 30 days a year to work from any location in the world.
Employee Wellbeing: We’ve got you covered with our Employee Assistance Program (EAP), available to you and your dependents 24/7, 365 days/year, and Champion Health – a personalized, proactive platform to support diverse wellbeing needs.
Professional Development: Level up your skills with our training platforms, including LinkedIn Learning!
Competitive Benefits: Access competitive benefits tailored to the local market and your employment status.
SITA is an Equal Opportunity Employer and values a diverse workforce. In support of our Employment Equity Program, women, aboriginal people, members of visible minorities, and/or persons with disabilities are encouraged to apply and self-identify in the application process.
