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Director of Marketing

Kraymer Art
En remoto

Solicitud rápida

Detalles del empleo

Jornada completa
Hace 9 días

Cualificaciones

Microsoft Word
Investigación
E-commerce
Google Ads
Inteligencia artificial
Google Analytics
Marketing

Descripción completa del empleo

Role Overview

The Director of Marketing owns all paid and organic marketing activity at Kraymer Art, with primary responsibility for Meta Ads and expanding into additional channels. This is a senior leadership role accountable for strategy, execution, budget management, creative oversight, and performance analysis. The Director works closely with the founder and the product team to drive revenue growth and ensure every marketing dollar is deployed effectively.

About the Role

Kraymer Art is an anime-inspired jewelry and accessories brand with a focused niche audience and strong creative identity. The marketing function needs senior leadership that can operate at both the strategic and executional level, someone who understands not just how to run ads but why customers buy, what emotional needs the product fulfills, and how to turn that understanding into creative and campaigns that convert.

This role exists to scale the brand to multiple seven figures. The Director of Marketing will own the full marketing operation, from daily performance analysis and creative direction to team oversight and channel expansion. Success looks like efficient, scalable ad spend, a creative pipeline that consistently produces strong performers, and a marketing function that grows in capability alongside the brand. To help us identify thoughtful applicants, please write the word "seesaw" in your response to the first screening question on the application page.

What You'll Do

Own the full marketing strategy and budget across Meta Ads as the primary channel, with expansion into Google, organic, and influencer channels
Manage Meta Ads campaigns end to end, including structure, creative testing, scaling, and performance optimization
Analyze performance data daily using analytics tools and iterate on strategy based on what the data shows
Oversee the creative team, including editors and designers, reviewing ad output for quality, on-brand execution, and likelihood to perform
Write and develop ad creative independently, including scripts, copy, and visual direction, from concept through to final asset
Identify winning creatives from underperformers and use that judgment to direct future production
Monitor Instagram and social media actively to track trends, competitor activity, and shifts in audience behavior
Lead recruitment and onboarding of additional marketing and creative talent as the team expands
Collaborate with the product team to align launches, seasonal drops, and collection releases with paid and organic campaign timing
Develop and maintain a working understanding of customer psychology specific to jewelry and anime fandom, and apply that understanding to messaging, hooks, and offers

Must-Haves

Genuine anime fan with active knowledge of current titles, fandom culture, and the audience Kraymer Art serves
Proven experience managing Meta Ads at $50,000 or more per month in ad spend, with direct hands-on accountability for performance
Experience marketing fashion products, including demonstrated ability to evaluate creative quality and aesthetics
Portfolio of graphic and video ads produced independently, covering scriptwriting, design, and editing
Experience working with Shopify e-commerce businesses generating at least $2 million in annual revenue
Active and frequent use of Instagram and social media, with a track record of staying current on trends relevant to the brand
Prior management experience with direct oversight of at least one team or function
Strong conviction that video creative is the primary lever in Meta Ads performance, backed by experience that supports that view

Nice-to-Haves

Experience managing $300,000 or more per month in Meta Ads spend
Familiarity with Triple Whale for attribution and performance reporting
Familiarity with Atria for creative research and analysis
Experience with Claude and AI tools relevant to marketing workflows
YouTube, Google Ads, or TikTok Ads experience
Proficiency with Google Analytics GA4
Experience with Higgsfield or similar AI video tools
Influencer or affiliate marketing experience
TikTok Shop experience
Microsoft Clarity experience
Availability across six or more days per week

Why Work With Us

Fully remote work
Pay raises and bonuses for strong performance
Australia-based company with PH-friendly hours. No graveyard shifts!
Long-term role with full-time potential
Work with a growing e-commerce brand in a fun anime-inspired industry with a strong niche audience
Role-specific opportunity: You will have full ownership of marketing strategy and spend at a brand with a distinct identity and a genuinely engaged audience, with direct influence over how fast the brand scales.

How to Apply

If this role sounds like the right fit, submit your application with a portfolio of ads you have produced independently and your answers to our screening questions. Please answer every screening question specifically and with reference to your own experience. Generic or templated responses will not be considered.

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