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Are you looking for a new adventure? we are looking for an F&B Cluster MarCom (Food & Beverage Cluster Marketing & Communications Manager) to cover a maternity leave
A F&B Cluster MarCom (Food & Beverage Cluster Marketing & Communications Manager) is responsible for developing and executing marketing and communication strategies for the food and beverage outlets across multiple hotels within a cluster or region. Here's a brief definition in English:
Definition of the Marketing & Communication Plan for Outlets
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Establishment of the Marketing & Communication plan.
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Plan creation.
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Plan monitoring.
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Plan adaptation throughout the year.
Branding and Concept
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Ensure visual and conceptual consistency for each outlet.
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Development of all stationery and communication/marketing materials required for each restaurant.
Digital Communication
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Supervise publications, materials, and shootings. Control monthly publication calendars.
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Coordinate with agencies and the e-commerce team.
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Optimize presence on key platforms (websites, Google Business Profile, reservations).
PR
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Coordinate the PR plan of each outlet’s hotel.
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Draft/Review press releases.
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Organize national and international press trips to promote the restaurant.
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Hosting: receiving journalists and influencers.
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Development of gifts for clients or press.
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Collaborate on national and international Press Trips organized by BU or RO where the hotel, and therefore the restaurant, is promoted.
Campaigns and Activations
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Ensure proper implementation of promotions and events.
Analysis and Visibility
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Establish KPIs, track them, and consolidate reports.
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Verify updates of websites, apps, and basic SEO.
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Analyze competition and digital trends.
Regional and Cross-Functional Coordination
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Align the strategy of the different outlets under a unified brand vision.
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Share best practices among hotels and ensure consistency across all markets.
Management of Suppliers and External Agencies
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Select, coordinate, and follow up with PR, social media, and design agencies.
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Validate deliverables and ensure compliance with timings and budgets.
Budget and Reporting
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Establish the annual budget of each restaurant in collaboration with the GM, Revenue, and F&B department.
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Control the assigned marketing investment.
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Prepare consolidated reports by country/region for Management and BU.
Reporting
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Direct reporting to the GM.
Skills
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Excellent capacity to plan, organize and manage priorities;
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Strategic thinking, in line with brand positioning and business objectives.
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Service oriented person
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Strong sense of aesthetics and creativity.
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Excellent communication skills, verbal and written, in Spanish and English;
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Experience / knowledge of graphic design tools
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Prior experience in Hospitality and Tourism/Gastronomy/Luxury experience
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Spanish mother tongue is mandatory plus high level of English
Qualifications
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Master/Bachelor's Degree in Marketing or Communication
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Minimum 2 years of experience in similar position
At Minor Hotels Europe & Americas, we are committed to shaping exciting careers around the world and fostering cross-cultural experiences. Our journey is driven by the passion and dedication of our amazing teams, who also enjoy exclusive benefits such as:
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Global experience – a diverse team representing over 150 nationalities.
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Challenging professional development opportunities, both nationally and internationally.
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A wide range of training programs to enhance skills.
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Well-being initiatives, including flexible working conditions.
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Employee recognition programs, such as our “Memorable Dates.”
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Opportunities to make a difference through our sustainability program and volunteering initiatives.
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Employee rates and promotions, with discounts at our hotels worldwide and exclusive perks through our corporate loyalty program.
¿Pensando en tu próximo reto? ¡Aplica ahora!
Minor Hotels Europe & Americas promueve un entorno de trabajo inclusivo en el que se valore y estimule a todo el mundo por igual, por lo que damos una cálida bienvenida a personas de todos los horizontes y capacidades personales.
