Own reporting that Marketing actually trusts. Build and maintain the dashboards, data models, and reporting layers that Lifecycle Marketing and broader Marketing leadership rely on day-to-day. Proactively identify where our reporting is noisy, inconsistent, or missing, and fix it. You'll be the go-to person Marketing leads come to when a number looks off.
Design and analyze experiments. Own the end-to-end lifecycle of tests in your area—from scoping the hypothesis and picking the right measurement, to running the analysis, to writing up the result and socializing what we learned. You'll partner with Lifecycle Marketing on their monthly testing cadence, and you'll take on harder cross-channel and retargeting tests where the measurement isn't obvious.
Support the evolution of our measurement framework. You'll partner with the team on incrementality work, stratified holdouts, and attribution model refinement—bringing statistical rigor to questions like how much lift is real, how much is novelty, and how much is noise?
Be the analytical bridge to Martech. Partner with our Martech and Analytics Engineering teams to QA business logic in our CRM pipelines, validate audience data, and make sure the campaigns Lifecycle Marketing launches are measurable from day one. You'll be the analytics voice in conversations about tooling and data flow.
Unblock the team. A senior IC on this team makes everyone around them more effective. You'll review SQL, pressure-test analytical approaches, and help raise the bar on how we structure our work.
Tell stories that drive action. Root-cause analysis is core to this role: when a metric moves, you'll go find out why, tie it to marketplace dynamics on both the demand and supply side, and bring a clear narrative to the people who need to act on it.
