We are partnering with a fast-growing European pet supplements brand that is transforming the pet wellness industry. Backed by an established vitamins and supplements group, the company is expanding rapidly across multiple international markets and is looking for a results-driven Digital Marketing Manager to lead its customer acquisition strategy.
This is an excellent opportunity for a performance marketer who thrives in high-growth e-commerce environments and enjoys combining strategy, execution, testing, and data analysis to drive measurable business results.
Key Responsibilities
- Own and scale paid acquisition activities across 8 European markets.
- Manage Meta Ads and Google Ads campaigns from strategy through execution, optimization, reporting, and scaling.
- Oversee campaign budgets, bidding strategies, performance targets, and growth initiatives.
- Design and execute creative testing frameworks and conversion optimization experiments.
- Monitor and improve key performance metrics, including:
- Customer Acquisition Cost (CAC)
- Lifetime Value (LTV)
- Return on Ad Spend (ROAS)
- Contribution Margin
- Retention and customer growth metrics
- Analyze performance data and generate actionable insights to support business growth.
- Collaborate with cross-functional teams to support international expansion initiatives.
RequirementsMust Have
- Proven experience managing and scaling paid acquisition campaigns.
- Strong hands-on experience with:
- Meta Ads
- Google Ads
- Shopify Analytics
- A/B testing and experimentation frameworks
- Experience working in DTC (Direct-to-Consumer) and/or e-commerce businesses.
- Strong analytical mindset with the ability to make data-driven decisions.
- Experience managing marketing budgets and performance targets.
- Ability to operate both strategically and tactically in a fast-paced environment.
- Excellent communication and stakeholder management skills.
Nice to Have
- Experience in:
- Pet industry
- Health and wellness
- Nutritional supplements
- Subscription-based businesses
- Experience managing international or multi-market campaigns.
- Previous experience in a startup or scale-up environment.
Ideal Profile
We are looking for someone who is:
- Strategic but highly hands-on.
- Comfortable taking ownership and driving results independently.
- Data-oriented and performance-focused.
- Pragmatic, proactive, and growth-minded.
- Excited to work within a small international team with ambitious growth plans.
Sueldo: 35.000,00€-60.000,00€ al año
Ubicación del trabajo: Empleo remoto
