The Digital Web Analytics plays a key role in transforming complex data into actionable insights that support informed decision‑making at global and local levels.
This role combines process ownership, technical expertise, and advanced reporting capabilities , ensuring high‑quality, compliance, and scalable data collection, integration, and visualization across digital platforms.
What is expected from this role:
- Own and evolve the global web analytics ecosystem, ensuring scalable, reliable, and compliant data across squads.
- Bridge business, technical, and compliance stakeholders to deliver high-quality tracking and actionable insights.
- Drive analytics maturity and standardization through best practices, and enablement.
Tasks & responsibilities:
- Define and manage the end-to-end analytics process, including governance, standards, and documentation.
- Lead and validate tracking implementations (client-side and server-side), ensuring data quality and scalability.
- Design and deliver reporting frameworks, dashboards, and KPI structures for multiple audiences.
- Oversee data integration, consolidating data from analytics, media, and internal systems.
- Ensure compliance, consent management, and stakeholder alignment, while acting as a global analytics consultant.
Requirements :
- Strong experience in web/digital analytics (6+ years) across implementation, tracking, and reporting.
- Hands-on expertise with Adobe Analytics and tag management platforms.
- Proven experience with server-side tracking (e.g., MetaRouter or similar).
- Solid knowledge of data structures, SQL, and data validation.
- Advanced data visualization and reporting skills (Power BI, Looker Studio, etc.).
- Strong stakeholder management and ability to translate technical topics into business insights.
- Experience in pharma or regulated environments with privacy and consent frameworks (e.g., OneTrust).
- Familiarity with paid media, attribution, and SEO data integration.
- Knowledge of web technologies (HTML, JavaScript, APIs) and automation/data extraction tools.
#IamBoehringerIngelheim because…
We are continuously working to design the best experience for you. Here are some examples of how we will take care of you:
- Flexible working conditions
- Life and accident insurance
- Health insurance at a competitive price
- Investment in your learning and development
- Gym membership discounts
If you have read this far, what are you waiting for to apply? We want to know more about you!
