Overview:
At SITA, we keep airports moving, airlines flying smoothly, and borders open. Our technology and communication innovations power the success of the global air travel industry.
You'll find us in 95% of international airports, working closely with over 2,500 transportation and government clients. Each partnership brings unique challenges, and we thrive on delivering fresh solutions and cutting-edge tech to keep operations running like clockwork. We don't just move the world forward-we're proud to be recognized as a Great Place to Work® by 79% of our employees and certified in most of our growing locations. Here, we feel empowered, supported, and inspired to grow.
Are you ready to love your job?
The adventure begins right here, with you, at SITA.
As a Performance Marketing & Communications Manager, this role requires someone who can translate business priorities into focused campaigns and external communications that drive visibility, engagement, and commercial outcomes. The role brings together PR, social media, thought leadership, and campaign execution into a single, outcome-driven function.
You will shape how the Borders business shows up in the market across key channels and audiences. You will drive campaigns, manage external narratives, and position SITA as a credible voice on border technology with customers, media, and industry stakeholders. The role sits at the intersection of marketing, communications, and growth, with a clear mandate to increase awareness, support pipeline, and strengthen market presence.
Reporting to the Head of Marketing for Borders, you will be part of the Borders Marketing team. You will partner closely with product, growth, regional, and corporate communications teams to deliver consistent, high-quality campaigns and communications across global and regional priorities.
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Own the planning and delivery of targeted marketing campaigns that drive awareness and engagement across key solutions and markets.
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Manage campaigns across multiple channels, with a clear focus on performance, measurement, and business impact.
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Translate business priorities into focused activity that supports pipeline development and commercial outcomes.
Coordinate and deliver external communications across:
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New business wins
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Op-eds and media placements
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Product and people announcements
Work closely with corporate communications and external partners to maintain message consistency, content quality, and strong media presence.
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Support CXO positioning across external channels.
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Develop thought leadership content and support speaking, media, and engagement opportunities.
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Focus content on market challenges and customer priorities to build credibility and visibility.
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Own social media for the Borders business.
Plan and deliver content aligned to campaigns, PR activity, and thought leadership.
Monitor performance and adapt content based on engagement and reach.
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Own positioning and narrative for key events, including Borders Summit.
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Define messaging, themes, and content direction.
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Ensure clear alignment between event presence, business priorities, and target audiences.
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Track campaign, PR, and social media performance against defined KPIs.
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Provide clear insights on what is working and where adjustments are needed.
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Use data to guide decision-making and improve outcomes over time.
In year one, success means Borders has a clear and consistent external presence across campaigns, PR, and social media. Campaigns are running against defined priorities and delivering measurable engagement. Press activity is coordinated and aligned with business messaging. CXO visibility is growing through targeted thought leadership and external engagement.
In year two, success means campaigns are contributing clearly to pipeline and business outcomes. Borders is visible in relevant media and industry conversations. Social media reflects consistent, high-quality activity. Events such as Borders Summit have a clear narrative and impact. The business is recognized as a credible and relevant voice in border technology.
Qualifications:
A marketing and communications specialist with experience delivering campaigns and external communications in a B2B environment.
A strong writer and storyteller who can produce clear, concise, and audience-relevant content across formats.
Comfortable working across PR, social media, and campaigns, with the ability to connect activity to business outcomes.
Proactive and structured, with the ability to manage multiple priorities and stakeholders.
Experienced in working within a global, matrix organization and maintaining consistency across teams.
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4 to 6 years in performance marketing, communications, or integrated marketing roles
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Experience delivering campaigns across multiple channels, including digital, PR, and social
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Experience coordinating external communications and media activity
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Experience supporting executive thought leadership or customer engagement
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Strong writing skills in English at a publication-ready standard
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Experience tracking performance and reporting on campaign outcomes
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Experience working with cross-functional teams in complex environments
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Experience in aviation, travel, or technology
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Experience supporting event positioning and communications
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Interest in travel and border technology
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Business degree preferably in Business or Marketing -Appropriate post-graduate qualification or MBA
We're all about diversity. We operate in 200 countries and speak 60 different languages and cultures. We're really proud of our inclusive environment. Our offices are comfortable and fun places to work, and we make sure you get to work from home too. Find out what it's like to join our team and take a step closer to your best life ever.
Flex Week: Work from home up to 2 days/week (depending on your team's needs)
Flex Day: Make your workday suit your life and plans.
Flex-Location: Take up to 30 days a year to work from any location in the world.
Employee Wellbeing: We have got you covered with our Employee Assistance Program (EAP), for you and your dependents 24/7, 365 days/year. We also offer Champion Health - a personalized platform that supports a range of wellbeing needs.
Professional Development: At SITA, we believe growth fuels innovation. Our learning ecosystem offers access to world-class platforms and programs designed to help you thrive. From LinkedIn Learning, Microsoft's Enterprise Skills Initiative, and Airport Council International -available to all employees-to specialized solutions like Pluralsight for technology upskilling, Harvard Business Publishing for people leadership, Stanford for strategic development and many others, we align learning opportunities with your Development Plan and our business priorities. Your development journey is supported every step of the way.
Competitive Benefits: Competitive benefits that make sense with both your local market and employment status.
SITA is an Equal Opportunity Employer. We value a diverse workforce. In support of our Employment Equity Program, we encourage women, aboriginal people, members of visible minorities, and/or persons with disabilities to apply and self-identify in the application process.
Compensation Note: Hidden (-999)
