Minor Hotels is a global hospitality group operating over 560 hotels, resorts and residences in 56 countries in Asia-Pacific, the Middle East, Africa, the Indian Ocean, Europe and the Americas. As a hotel owner, operator and investor, Minor Hotels fulfils the needs and desires of today’s global travellers through its diverse portfolio of 12 hotel brands – Anantara, Minor Reserve, Avani, Colbert Collection, Elewana, The Wolseley, NH, NH Collection, iStay, nhow, Oaks and Tivoli. As part of Minor Hotels, the region of Minor Hotels Europe & Americas is responsible for more than 350 properties in 30 countries and plans to grow across all segments, with a focus on its upper-upscale and luxury brands.
The Senior Brand Manager – NH Collection is responsible for shaping and safeguarding the brand’s premium positioning across Europe. This role drives operational marketing excellence, ensures brand consistency at every touchpoint, and supports hotels in delivering a seamless and elevated guest experience.
Brand & Operational Marketing Leadership
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Lead the execution of B2C operational marketing initiatives for NH Collection Hotels & Resorts across Europe
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Ensure consistent application of brand standards across all properties
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Support the rollout of guest experience initiatives and operational brand standards at hotel level
Hotel Support & Collaboration
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Act as a key partner to hotels, providing guidance on marketing, branding, and design needs
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Build strong relationships with General Managers and property marketing teams, fostering collaboration and knowledge sharing
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Identify best practices and scalable initiatives across the portfolio
Marketing Planning & Execution
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Oversee the implementation of the global NH Collection marketing plan at property level
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Support the development and execution of tailored marketing plans for flagship hotels
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Contribute to regional and hotel-level media plans, ensuring high-quality creative execution
Openings, Rebrandings & Asset Development
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Lead marketing activities for new openings and rebrandings, including visual identity, collateral, digital assets, photoshoots, and events
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Coordinate product and lifestyle photoshoots
Content, Digital & Brand Governance
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Ensure all brand assets and materials are used correctly
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Support website and landing page content alignment
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Oversee Social Media and PR alignment with brand standards
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Support CRM and loyalty campaigns with on-brand creative input
Cross-Functional Collaboration
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Work closely with Brand Strategy, Customer Experience, and Operations
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Deliver brand training and provide brand expertise across departments
Education & Background
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Bachelor’s degree required; Master’s degree is an advantage
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Proven international work experience
Skills & Expertise
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Fluent English (written and spoken); proficiency in a second major European language (Spanish, Italian, or German) is required
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Strong business and marketing acumen, combined with analytical thinking and attention to detail
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Ability to translate data into impactful, creative marketing concepts
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Advanced proficiency in Microsoft Office (Excel, PowerPoint, Word)
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Good understanding of social media platforms and content management systems (e.g. WordPress)
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Basic knowledge of design tools (Photoshop, Illustrator) and AI tools is a plus
Reporting Line & Location
- Reports to the Senior Director, B2C Operational Marketing
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Based in Madrid (hybrid working model)
At Minor Hotels Europe & Americas we are committed to shaping exciting careers worldwide and cross-cultural experiences. Our journey is fuelled by the passion and dedication of our incredible teams, who also enjoy inspiring and exclusive benefits such as:
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Worldwide experience – diversity of 150 different nationalities.
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Career development opportunities full of national and international challenges.
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Wide range of training programmes to enhance your skills.
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Wellbeing initiatives, including flexible working conditions.
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Team member recognition programmes, including Memorable Dates.
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Ability to make a difference through our sustainability programme and volunteering initiatives.
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Team member rates and promotions, offering discounted rates in our hotels around the world and exclusive benefits through our corporate loyalty programme.
Are you looking for a new challenge? Apply now!
Minor Hotels Europe & Americas is dedicated to fostering an inclusive working environment where every individual is valued and equally encouraged. We warmly welcome individuals from all backgrounds and abilities.
