Role Purpose
The Brand Manager – Spain plays an essential executional role in delivering locally relevant marketing activation for the Adults Brands portfolio (Royal Bliss, Nordic Mist). You will be driving brand activation on a local level for your dedicated brands and working closely together with the local business operations team and local bottling partner, CCEP as well as the global/ European network to ensure that all brand activities meet Spanish market needs while remaining consistent with central brand strategy.
This is a hands-on, detail-oriented role ideal for a marketer who thrives on activation, coordination, cross functional collaboration, and driving excellence in execution.
Key Responsibilities:
- Drive and manage brand activation at the local level, including building annual brand plan, managing brand campaigns, activations & promos and experiential marketing and events (leveraging marketing assets), in coordination with the bottler & cross functional teams
- Support the Sparkling Flavours Senior Marketing Director on cross-functional initiatives, work assignments and tasks that align to brand priorities
- Manage brand program budgets (DME) and timelines to drive flawless execution of the plan, hitting all system milestones on time and within budget
- Coordinate execution of brand activation across digital, social, OOH, experiential, sponsorship, and instore touchpoints.
- Track brand and project performance through data analysis by converting KPI’s and findings into specific insights and actions that add value to the business, drive brand love and brand value
- Coordinate local activations with bottler, including brand campaigns, POS activations & promos, events, experiential/sampling
- Prepare reports / market analysis / presentations as needed (e.g. monthly performance reports)
- Work with agencies (creative, digital, shopper, packaging) on adaptation briefs and quality control.
- Support selling presentations, retailer activation plans, and customer specific adaptations.
Ways of Working & Behaviours
- Operate independently within defined plans while seeking guidance on strategic decisions.
- Demonstrate strong collaboration, organization, agility, and proactive mindset.
- Bring “Perfection” to execution: high attention to detail, quality control, and timing discipline.
- Maintain strong relationships within central teams, local teams and the local bottler system.
Education Requirements & Related Work Experience:
- Bachelor’s or Master's degree, preferably in marketing/business
- Minimum 5 years of experience in brand management, consumer marketing or FMCG activation on a local market level
- Experience in Spirits, Alcohol or Adult Brands is a plus
- Ability to understand and leverage business, finance and commercial insights.
- Ability to adapt to changing environment and cross correct in due time, scenario planning thinking.
- Ability to effectively communicate and collaborate with key stakeholders (category marketing teams, bottler, other functions, agencies) and ensure alignment.
- Strong project management, organizational, and coordination skills; being able to coordinate multiple projects at the same time and deliver high quality on time.
- Ability to coordinate full details (calendars, resources, metrics) of local activation with key stakeholders (category team, business operations team, bottler, local agencies)
- Strong communication skills and Language skills: Fluent Spanish and Fluent English.
- Experience collaborating with bottler/franchise partners preferred.
Brand Management, Brand Marketing, Brand Positioning, Budget Management, Channel Management, Competitive Assessments, Consumer Segmentation, Leadership, Marketing, Marketing Planning, Media Planning, Nielsen Data, Problem Solving, Project Management, SWOT Analysis
Base Salary:
Spain: 53,700 EUR to 75,800 EUR
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position,
is offered.
Annual Incentive Reference Value Percentage: 15%
Annual incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target
Agile, AI Concepts, Audience Engagement, Brand Strategy, Creative Strategies, Data Insights, Data Strategies, Design, Design Thinking, Experimentation, Flavor Development, Ideas Generator, Influencer Marketing, Market Segmentation, Negotiation, Omnichannel Interactions, Portfolio Growth, Revenue Growth Management, Social Media, Storytelling, Sustainability, User Experience (UX) Design
Pay Range:
Spain: 0 EUR - 0 EUR
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Location(s):
Spain
City/Cities:
Madrid
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
June 19, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Pay Range:Spain: 0 EUR - 0 EUR
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Long-term Incentive Reference Value Percentage:0 - 20
Long-term Incentive reference value is a market-based competitive value for your role.
