LOEWE Perfumes adds a multisensory dimension to LOEWE via a kaleidoscopic range of iconic fragrances for men, for women and for the home that combine vibrant, nature-inspired olfactory experiences with bold visual expression.
In 1972, LOEWE launched its first women’s fragrance: L de Loewe. Because of its success, the House began investing in international perfumery retail. LOEWE Perfumes has kept sustaining the brand’s Spanish legacy, artisanal savoir-faire and innovative spirit guided, since 2013, by the creative vision of Jonathan Anderson, LOEWE’s Creative Director, in partnership with in-house perfumier, Nuria Cruelles.
Encompassing the Botanical Rainbow—nine iconic fragrance families that translate the depth and variety of Nature’s inspiration into the medium of perfume—and LOEWE Home Scents—twelve plant portraits capturing the authentic essences of a vegetable garden—plus the ever-expanding, hedonistic Paula’s Ibiza fragrance families and the Un Paseo Por Madrid collection, LOEWE Perfumes creates a multisensory kaleidoscope of colour, scent and emotion, inspired by nature.
