Overview:
Leverage the TCP (media & digital) strateges for the market/brands/category - and develop activation plans to deliver along brand objectives. To make that happen, he/she will need to define, influence, align and coordinate plans together with his/her TCP/Media Manager, whilst driving synergy and efficiency against the overall TCP/Media capability agenda.
Responsibilities:
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Contribute to develop multi-year TCP marketing strategy, considering must win territories and key initiatives for long term success, working closely with broader marketing teams
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Identify competitive environment, partners, opportunity areas, etc… and together with TCP managers, propose the activation plans and KPIs
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Teach and support mkt teams to have a one vision approach (TCP) and create one common language to develop successful plans (focus in business objective when talk with business teams)
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Brief and plan (With Media Partners) TCP campaigns, optimising on real time until it´s end. Also in charge of driving Final report from each campaign (deeply technical check to learn and change).
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Be able to deeply analyse campaigns activities to adapt and improve in real time
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Manage agencies (Digital & Media) for your market/brands/categories.
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Key point of knowledge in Social Media profiles and tools.
Qualifications:
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+5 years of relevant media, digital or marketing experience
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High energy and goal-oriented approach.
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Strategic thinking combined with ability to execute on day-to-day operational matters.
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Ability to inteact with all levels of the organization and in an international matrix environment.
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Analytical skills to monitor KPIs, detect areas of improvement and find actionable, pragmatic solutions and develop plans.
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Ability to handle multiple priorities, initiate and manage change.
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Good teamworker, willing to work closely with a global community and open to share information and ideas with local colleagues.
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Proven ability to prioritize and meet deadlines.
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Demonstrates perseverance and resilience in the pursuit of goals.
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High level of Spanish and English, all verbally and written communication.
