Overview:
WELCOME TO SITA
At SITA, we keep airports moving, airlines flying smoothly, and borders open. Our technology and communication innovations power the success of the global air travel industry.
You’ll find us in 95% of international airports, working closely with over 2,500 transportation and government clients. Each partnership brings unique challenges, and we thrive on delivering fresh solutions and cutting-edge tech to keep operations running like clockwork. We don’t just move the world forward—we’re proud to be recognized as a Great Place to Work® by 79% of our employees and certified in most of our growing locations. Here, we feel empowered, supported, and inspired to grow.
ABOUT THE ROLE & TEAM
At SITA, we have extraordinary things to say. We have technology that transforms how the world travels, research that shapes how the aviation industry thinks, and customer relationships built over decades.
The Creative Content & Storytelling Manager is the person who gives all of that a voice; across campaigns, formats, and audiences, in a way that makes people feel something before they think something.
Your creative influence reaches across the whole CMC function. You are the narrative partner to the campaigns team, the creative collaborator to the thought leadership function, the story architect behind every major customer success narrative, and the person who ensures our content program stays ahead of how audiences consume and discover content in an AI-mediated world.
WHAT YOU’LL DO
Campaign narrative development
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For every major campaign, you develop the narrative: the central creative idea, the story arc, the tone, and the emotional logic that makes every asset (from a LinkedIn post to an event keynote) feel like it belongs to the same conversation. You do this upstream of the campaign brief, in close collaboration with the campaigns & integrated marketing manager. They will define who the campaign reaches and how. You define what the campaign is really about.
Scripts, storyboards & visual storytelling
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You write scripts. Not briefs about scripts, actual scripts. For video, for event presentations, for executive keynotes, for product demos, for customer story films. You understand that in visual storytelling, the image and the word are not separate decisions, they are one decision made together. You develop storyboards that give video directors and producers a clear narrative direction.
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You are fluent in the grammar of different formats: what a 90-second LinkedIn video needs structurally is different from what a five-minute customer story film needs, which is different again from what a keynote presentation needs. You work with those differences deliberately.
Customer success story narratives
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When SITA has a customer story worth telling (a major deployment, a transformation, a measurable outcome) you own the creative development of that story. You identify the narrative angle, direct or conduct the customer interview, build the story structure, and work with the writer to produce content across the formats the story warrants: long-form article, video script, social series.
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A customer story produced by this function should do two things: make the customer proud and make the next buyer want to call SITA.
AI content programs
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You are fluent in the creative use of AI as a content tool, not as a replacement for creative thinking, but as a force multiplier for it. You build content programs that use AI intelligently at scale, with your creative direction and editorial standards governing every output. You understand how to prompt effectively, how to edit AI-generated content to brand voice, and how to integrate AI into creative workflows without sacrificing quality or authenticity.
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You stay ahead of how AI is changing content discovery and consumption for SITA's audiences, how airport and airline executives find and engage with content and you adapt the content strategy accordingly. That means understanding not just what we create, but how it is discovered: by AI-powered search engines, by recommendation algorithms, and by the tools that increasingly surface content before a human even types a query.
Content production direction for external partners
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When SITA works with video production companies, scriptwriters, podcast producers, or content agencies, you are the internal lead they work to. You write the content briefs, you direct the narrative and tone, and you hold the quality standard on all content output.
Narrative frameworks by audience
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SITA speaks to airport CEOs, airline operations directors, border agency technology leads, government procurement teams, audiences with fundamentally different priorities and decision-making contexts. You build and maintain the narrative frameworks that define how the SITA story translates for each of these audiences: what angle to lead with, what tone to adopt, what proof points resonate, and how to structure an argument for each reader.
Qualifications:
ABOUT YOUR SKILLS
- Strong creative mindset with a proven ability to translate concepts into tangible deliverables (e.g., scripts, narrative frameworks, campaign ideas, long-form content, storyboards).
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Demonstrated ability to identify and articulate core narratives, turning complex inputs (data, product features, briefs) into cohesive and compelling stories.
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Advanced storytelling capabilities, with experience making complex B2B topics engaging, relevant, and audience-centric.
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Excellent written communication skills in English, with the ability to produce publication-ready content across formats (e.g., social, editorial, long-form, scripts).
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High editorial standards, with a track record of delivering content that goes beyond “competent” to distinctive and impactful.
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Strong understanding of narrative structure and its application across campaigns, messaging, and multi-channel content strategies.
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Visual literacy, with the ability to define and guide creative direction for imagery and motion, ensuring alignment with overall storytelling objectives.
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Experience managing and directing external content production partners, including development of clear and effective creative briefs.
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Proven ability to leverage AI tools within the creative process, with a clear and informed perspective on their appropriate and effective use.
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Experience working across multiple content formats and channels, with the ability to adapt storytelling approaches accordingly.
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Strong collaboration skills with the ability to operate effectively in a global, matrixed organization and build productive cross-functional relationships.
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Demonstrated experience in content, creative, or communications roles within B2B, technology, aviation, or similarly complex industries—or the ability to rapidly build domain expertise and extract meaningful narratives.
WHAT WE OFFER
We’re all about diversity. We operate in 200 countries and speak 60 different languages and cultures. We’re really proud of our inclusive environment. Our offices are comfortable and fun places to work, and we make sure you get to work from home too. Find out what it's like to join our team and take a step closer to your best life ever.
Flex Week: Work from home up to 2 days/week (depending on your team’s needs)
Flex Day: Make your workday suit your life and plans.
Flex Location: Take up to 30 days a year to work from any location in the world.
Employee Wellbeing: We’ve got you covered with our Employee Assistance Program (EAP), for you and your dependents 24/7, 365 days/year. We also offer Champion Health – a personalized platform that supports a range of wellbeing needs.
Professional Development: Level up your skills with our training platforms, including LinkedIn Learning!
Competitive Benefits: Competitive benefits that make sense with both your local market and employment status.
SITA is an Equal Opportunity Employer. We value a diverse workforce. In support of our Employment Equity Program, we encourage women, aboriginal people, members of visible minorities, and/or persons with disabilities to apply and self-identify in the application process.
Compensation Note: Hidden (-999) Compensation Note: Hidden (-999)
