JUNIOR MANAGER BRAND COMMUNICATION – LIFESTYLE (SPAIN)
AREA:
Brand adidas (Lifestyle)
DEPARTMENT:
Brand Comms
LOCATION:
Zaragoza, Spain
DIRECT REPORTING LINE:
Senior Manager Brand Comms Lifestyle
SCOPE:
Spain & Portugal (Iberia support)
GRADE:
P1
PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION
The Junior Manager Brand Comms Lifestyle will support the development and execution of
IMPACTFUL, INTEGRATED BRAND ACTIVATION PLANS
for the Originals and Sportswear categories in Spain.
The role will contribute to building strong
CULTURAL RELEVANCE, CONSUMER ENGAGEMENT, AND COMMERCIAL IMPACT
, while ensuring alignment with European and Global Brand Direction.
In addition, the role will include a
BACK-OFFICE AND OPERATIONAL COMPONENT
, supporting the category across
SPAIN AND PORTUGAL
, ensuring smooth execution, coordination, and delivery of all Comms initiatives.
- Support the development and execution of
360° LIFESTYLE ACTIVATION PLANS
across all channels.
- Ensure
CONSISTENT AND PREMIUM BRAND EXECUTION
in line with adidas guidelines and positioning.
- Support the implementation of
GLOBAL AND EUROPEAN CAMPAIGNS
adapted to the local market.
- Contribute to building strong
CULTURAL MOMENTS AND PARTNERSHIPS
within Lifestyle.
OPERATIONAL & BACK-OFFICE SUPPORT (SPAIN & PORTUGAL)
- Act as a
KEY OPERATIONAL BACKBONE
for the Lifestyle category across Iberia.
- Support
PLANNING, COORDINATION, AND TRACKING
of campaigns and activations.
- Manage
PRODUCT ORDERS AND LOGISTICS
for shootings, events, and seeding.
- Ensure
TIMELY DELIVERY AND FOLLOW-UP
with internal teams, agencies, and partners.
- Maintain and update
BRAND CALENDARS, TOOLS, AND REPORTING FRAMEWORKS
.
CROSS-FUNCTIONAL COORDINATION
- Collaborate with internal stakeholders (Brand Comms, PR, Culture Marketing, Digital, Social, POS, Sales, GTM teams…).
- Coordinate with
EXTERNAL AGENCIES, CREATORS, AND PARTNERS
to deliver best-in-class activations.
- Support briefing and alignment to ensure
EXECUTIONAL EXCELLENCE ACROSS ALL TOUCHPOINTS
.
COMMERCIAL & PERFORMANCE FOCUS
- Support initiatives that drive
CONSUMER ENGAGEMENT, STORE TRAFFIC, AND SELL-OUT PERFORMANCE
.
- Assist in tracking and reporting
KPIS (BUDGET, TIMELINES, PERFORMANCE, ENGAGEMENT)
.
- Monitor activations and contribute to
POST-CAMPAIGN ANALYSIS AND LEARNINGS
.
- Senior Manager Brand Comms Lifestyle
- Iberia Brand Comms teams
- Omnichannel & Sales teams
- GTM teams
- External agencies, creators, and partners
KNOWLEDGE, SKILLS & ABILITIES
- Strong
ORGANIZATIONAL AND PROJECT MANAGEMENT SKILLS
- Ability to manage
MULTIPLE STAKEHOLDERS AND TIMELINES
- High attention to detail and
OPERATIONAL RIGOR
- Strong
COMMUNICATION AND COLLABORATION MINDSET
- Good understanding of
LIFESTYLE, FASHION, AND CULTURAL ECOSYSTEMS
- Interest in
CONSUMER TRENDS, CREATORS, AND URBAN CULTURE
- Experience with
TOOLS (SAP OR SIMILAR) IS A PLUS
- Fluency in
SPANISH AND ENGLISH
REQUISITE EDUCATION & EXPERIENCE
- University degree in Marketing, Communication, or related field
- 2–3 years of experience in
BRAND COMMUNICATION, MARKETING, OR ACTIVATION
- Experience in Lifestyle, fashion, or cultural-driven industries is a strong plus
- Previous exposure to
OPERATIONAL / COORDINATION ROLES
is valued
- Ability to
BALANCE CREATIVE THINKING WITH OPERATIONAL EXCELLENCE
- Strong execution mindset with
ATTENTION TO DETAIL
- Capability to support both
FRONT-END ACTIVATIONS AND BACK-END PROCESSES
- Delivering
ON-TIME, ON-BUDGET, AND HIGH-QUALITY ACTIVATIONS
- Contributing to
BRAND DESIRABILITY AND COMMERCIAL IMPACT
