At HOFF, we have been on an extraordinary journey over the past 9 years, experiencing rapid growth in the world of sneakers while redefining what they mean for modern lifestyles.
We create sneakers through the perfect balance of elevated design and limitless versatility. Our refined creativity, obsessive attention to detail, and distinctive mastery of colour allow us to design products that naturally adapt to every transition in life. More than an accessory, our sneakers are a statement of style — transforming every step into a moment with purpose.
Today, HOFF is entering an exciting new phase of international expansion and brand elevation, and we are looking for an exceptional leader to help shape what comes next.
Ready to walk this journey with us?
We are looking for a visionary VP Product Merchandising & Buying to shape the future of our collections, strengthen our global product identity, and build a high-performing, data-driven organization. This is a transformational leadership role — combining creativity, strategy, and commercial excellence — to scale HOFF into a globally admired design-led footwear brand.
As a key member of the Executive Leadership Team, you will define how product fuels growth, how inventory drives profitability, and how structure enables creativity at scale.
What will be your mission at HOFF? To build a structured, scalable, and high-performing product and buying organization that drives international growth, maximizes profitability, and strengthens HOFF’s brand positioning.
Key responsabilities
1. Collection Strategy & Planning
Define HOFF’s global collection architecture, ensuring the right balance between creativity, commerciality, and brand positioning.
Lead assortment strategy across categories, pricing, regional needs, and seasonal calendars.
Drive product lifecycle management, ensuring a strong balance between innovation and carry-over.
2. Buying & Inventory Management
Lead global buying strategy across Retail, E-commerce, and Wholesale channels.
Oversee Open-to-Buy (OTB), inventory planning, stock efficiency, and replenishment strategies.
Optimise sell-through, stock rotation, and margin performance while minimising markdown exposure.
3. Commercial Performance
Own product performance, revenue, gross margin, and forecast accuracy.
Monitor sell-in/sell-out performance and drive corrective actions when needed.
Define pricing architecture aligned with brand and profitability goals.
4. Cross-Functional Leadership
Partner closely with Founder, CEO, Design, Sales, Manufacturing, and Finance teams to align product strategy with business objectives.
Ensure product, inventory, and commercial decisions support international growth
5. Team & Organisational Development
Lead and structure the Product Merchandising & Buying function.
Define team KPIs, processes, and ways of working to build a high-performing, commercially driven organisation.
Create a performance-driven and commercially disciplined culture.
Sounds interesting? This is the type of profile we are looking for️️
12+ years of leadership experience in Product Merchandising and Buying within footwear or lifestyle brands.
Strong expertise in collection architecture and inventory strategy.
Experience managing multi-channel and international businesses.
Strong financial acumen (OTB, margin management, forecasting).
Strategic thinker with hands-on execution capability.
Proven experience on successfully leading multicultural teams.
Strong stakeholder management at executive level.
Fluent in English; Spanish.
Location: Alicante (Headqueartes)
Ready to shape the future of HOFF?
This is a unique opportunity to play a defining role in the next chapter of an ambitious international brand — shaping product strategy, driving commercial excellence, and building the foundations for long-term global growth.
If you are passionate about product, performance, and building brands with purpose, we would love to hear from you.
Our Brand Values:
[1] Inspiration
Movement sparks movement. Change sparks change.
[2] Creativity
If you want different results, you have to think different. Make different. Walk different.
[3] Discovery
What's known is never enough.
[4] Realness
We show up as we are.
[5] Boldness
Nothing happens by playing it safe
[6] Kindness
Meaningful connections are built through respect.
We celebrate diversity and are committed to building teams that represent people with different backgrounds, perspectives, and skills. Employees are selected based on their qualifications, merit, and company needs.
If you liked what you just read about us, we’d love to meet you!
