4 publicaciones de empleo destacadas en adidas (¡Están contratando!)

Director Brand Communications Iberia
Adidas —Zaragoza, Zaragoza provincia
- Jornada completa
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- Inglés
11d
Platform Engineer
Adidas —Zaragoza, Zaragoza provincia
- Jornada completa
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- Inglés
- Teletrabajo opcional
1d
Senior Manager FP&A
Adidas —Zaragoza, Zaragoza provincia
- Jornada completa
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- Español
- Inglés
- Máster
- Plan de pensiones
8d
Senior Manager Information Security
Adidas —Zaragoza, Zaragoza provincia
- Jornada completa
- Azure
- Informática
- Inglés
- Teletrabajo opcional

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Director Brand Communications Iberia

Adidas -
Zaragoza, Zaragoza provincia

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Detalles del empleo

Jornada completa
Hace 11 días

Cualificaciones

Español
Marketing
Google Tag Manager
Inglés
Project management
Grado
Habilidades organizativas
Relaciones públicas
Ciencias empresariales
Marketing integrado
Liderazgo
Marketing

Descripción completa del empleo

Purpose & Overall Relevance for the Organization:

Lead the Iberia Brand Communications strategy, campaigns, and activations across integrated marketing activities, in alignment with Europe and Global brand strategy, to drive brand advocacy, momentum, market share, and net sales.

Key Responsibilities:

Lead Iberia’s brand communications, PR, talents and publishing strategy across categories, ensuring alignment with Europe and Global strategy and local marketplace priorities.
Shape and deliver integrated brand campaigns and activations that connect all consumer touchpoints across communications, PR, partners, channel marketing, sports marketing, and publishing.
Lead category communications, agency briefings, and publishing plans to ensure best-in-class execution in line with brand standards, strategic priorities, and market opportunities.
Drive the development and execution of sell-in tools and cross-category activation plans to support product launches and channel priorities throughout the GTM cycle.
Monitor campaign effectiveness, budgets, ROI, and KPIs, using data, audience insights, and market learnings to optimize performance and inform future decisions.
Build and manage a strong ecosystem of partners, creators, influencers, cultural icons, and other key voices to deliver culturally relevant and locally resonant brand storytelling across Iberia.
Lead Corporate PR, CSR, and Protect the Brand topics at Zone/Country level, safeguarding brand reputation and ensuring strong communications alignment on sensitive issues.
Lead the annual and seasonal integrated marketing calendar in partnership with Iberia GTM, Omnichannel Activation, Sports Marketing, and Brand Activation teams to ensure aligned execution and a seamless consumer experience across all touchpoints.
Lead, coach, and develop the Brand Communications team, building strong capabilities, fostering collaboration, and creating a high-performance culture.
Act as a senior cross-functional leader across Iberia and Europe, influencing stakeholders, aligning priorities, and driving integration of brand communications within the broader business agenda.

KPIs:

Brand Buzz, Engagement, Sentiment
Earned Publicity, Reach, ROI
Traffic Conversion
Market Share
Budget Management

Key Relationships:

Senior Director adidas Brand Iberia
Brand Activation and cross-functional peers in Iberia
Global, Europe, and Zone Brand Activation teams, including Communications and Newsroom
Iberia GTM teams
Omnichannel Activation teams
Sports Marketing teams
Wholesale Channel Zone Leads
Corporate Communications / PR and relevant corporate stakeholders
Legal and Protect the Brand stakeholders
Advertising, PR, creative, social, and media agencies
External partners, creators, influencers, athletes, and other key brand voices

Knowledge, Skills and Experience:

Proven team leadership, with experience leading and managing diverse teams.
Strong strategic thinking and decision-making skills..
Excellent interpersonal, communication, and presentation skills, both written and verbal.
Effective project management, prioritization, and organizational skills.
Broad understanding of, and passion for, the sports, fashion, and entertainment industry.
Advanced experience with marketing and media KPIs.
Ability to manage a cross-cultural network of external partners.
Experience managing Marketing Working Budget.
Established relationships with key media and partners will be considered a plus.
Up to 30% travel required.
Consumer- and customer-minded brand builder with a strong implementation focus, who understands all marketing disciplines and how to orchestrate them across categories and distribution channels.

Requisite Education and Experience / Minimum Qualifications:

University degree in Business, Marketing, Communications, or a related field, or equivalent professional experience.
8+ years of experience in brand communications, marketing, and/or commercial roles.
4+ years of experience leading teams in a cross-functional and matrix environment.
Fluent in English and Spanish.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.

– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –

BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.

JOB TITLE:

Director Brand Communications Iberia

BRAND:

LOCATION:

Zaragoza

TEAM:

Brand Management & Communications

STATE:

COUNTRY/REGION:

CONTRACT TYPE:

Full time

NUMBER:

545599

DATE:

Jun 1, 2026

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