HBX Group is the world’s leading technology partner, connecting and empowering the world of travel. We’re game-changers, disruptors, the people who bring together local and global brands in accommodation, transport, activities and payments through our network of 300,000 hotels worldwide, 60,000 hard to reach high value clients such as tour operators, travel agents and loyalty schemes across 140 source markets. We are tech-driven, with a customer-first philosophy, and commercial teams whose knowledge and relationships on the ground are second to none. And of course we have an amazing team! Our people, Team HBX Group, are the beating heart of the company who we encourage to ‘move fast, dream big and make the difference’ every day. In fact, we believe that it is tech + data + people that truly sets us apart in the market, alongside our ‘global approach, local touch’ mentality. We’re headquartered in Palma, Mallorca and employ around 3,500 people worldwide.
HBX Group is the world’s leading technological partner, connecting and empowering the world of travel. We bring together local and global brands in accommodation, transport, activities and payments through our network of 300,000 hotels worldwide and 60,000 hard‑to‑reach high‑value clients across 140 source markets. Tech‑driven and customer‑first, Team HBX Group is the beating heart of what we do. Our people ‘move fast, dream big and make the difference’ every day — because it’s tech + data + people that truly sets us apart.
We are seeking a Senior Product Marketing Manager to lead the positioning and go‑to‑market strategy for our Marketing Suite and Travel Retail Media Network, working closely with the Head of Product Marketing.
This is a senior, hands-on role focused on building strong value propositions, driving product adoption, and scaling revenue across travel audiences including hotels, DMOs (Destination Marketing Organizations), mobility & experiences suppliers, and broader travel brands.
Value proposition & positioning
Own and evolve the value proposition of the Marketing Suite, ensuring clear, compelling messaging for multiple travel audiences.
Go-to-market strategy
Shape and execute go‑to‑market plans to drive adoption, scalability, and revenue growth.
Hands-on product contribution
Work closely with product teams to influence the roadmap, improve the product, and support feature adoption with practical, execution-focused input.
Sales enablement
Develop impactful materials (battle cards, one-pagers, solution briefs) to support commercial teams.
Messaging frameworks
Build consistent, customer-centric messaging across all channels and touchpoints.
Performance & optimization
Use customer insights and feedback to continuously refine messaging and improve results.
Proof points & case studies
Partner with commercial teams to create compelling success stories.
Cross-functional execution
Coordinate efforts across product, sales, marketing, and partnerships to ensure effective delivery and growth.
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Strong experience in Product Marketing, with exposure to product development or product roles
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Background in AdTech, or experience working with AdTech / MarTech products
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Proven experience defining value propositions and leading go-to-market strategies
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Hands-on mindset with the ability to “get into the details” and improve product and processes
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Experience working across complex stakeholders and multiple audiences
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Understanding of the travel ecosystem (e.g., hotels, DMOs, mobility, experiences)
At HBX Group, we believe that diversity drives innovation and makes travel a force for good.
We're committed to creating an inclusive workplace where everyone feels valued and respected.
Join us and be part of a team where equal opportunities truly make a difference
You will have the opportunity to work for a company that is going through significant change in becoming the world´s leading travel services provider. We are looking for people that are ready to ride the wave in this exciting journey.
As well as an attractive benefits package you will be able to work:
Within an innovative, engaging and multicultural environment.
Have the opportunity to build strong and lasting business relationships and friendships from around the world.
Have the opportunity in developing your career locally or within one of our beautiful working locations across the globe.
