20 publicaciones de empleo destacadas de influencer en comunidad de madrid (¡Están contratando!)

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Marketing Manager

Primark -
Madrid, Madrid provincia

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Detalles del empleo

Contrato indefinido

Cualificaciones

Email marketing
Español
Inglés
Adobe Creative Suite
Canva
Creación de contenido
Marketing digital
SEO
Google Analytics
Habilidades de comunicación
Marketing
Redacción

Descripción completa del empleo

We’re looking for a digitally savy, fashion‑obsessed Marketing Manager to grow our brand presence across all channels in Spain.

This role will play a leading part in delivering our global integrated, full‑funnel marketing campaigns in the Spanish market — spanning brand awareness, consideration, conversion, and retention activity.

Ideal for an ambitious marketer with 5+ years’ experience, this role blends digital execution with broader brand marketing, retail support, and cross‑functional activation.

You’ll work closely with the local Fashion Communications and Retail team to deliver campaigns that are innovative, insight‑driven, and aligned with fashion‑forward storytelling.

Key Responsibilities

Full‑Funnel Campaign Delivery

Support the planning and execution of market‑wide, full‑funnel marketing campaigns in Spain
Coordinate across brand, media, creative, PR, retail, and digital teams to ensure integrated delivery
Localise global campaign assets for the Spanish market, ensuring cultural relevance and fashion credibility
Manage timelines, campaign calendars, and cross‑functional communication throughout the campaign period
Liaise with local retail and store teams to bring campaigns to life in‑store and support retail activation
Track campaign results across awareness, engagement, traffic, and conversion metrics

Digital Marketing & Campaign Execution

Support the centralised digital team in the planning, execution and optimisation of digital marketing campaigns across paid social, search, display, and video
Assist in managing media budgets and work closely with media agencies to ensure best‑in‑class performance
Develop local campaign briefs that reflect brand tone, fashion trends, and local market insights

Website Support

Support the centralised digital team in coordinating content updates across product pages, homepages, and editorial sections
Support with onsite storytelling for product launches, seasonal campaigns, and fashion edits
Work with the digital team to analyse traffic, onsite behaviour, and conversion data translating it it locally to educate teams

Analytics & Reporting

Working with the central team, track and report on marketing KPIs using analytics tools (Google Analytics, Meta Ads Manager, TikTok Ads Manager, etc.)
Prepare performance insights and recommendations for the wider Spanish and centralised marketing teams
Monitor competitor activity and industry trends, especially within affordable fashion and family fashion retail

General Brand Support

Support PR initiatives, influencer activity, events, and seasonal campaign launches
Ensure all marketing materials are on‑brand, cohesive, and fashion‑credible
Collaborate with local retail teams to support in‑store marketing needs and align on key campaign moments

Required Skills & Experience

5+ years’ experience in marketing or digital marketing, ideally within fashion, beauty, retail, or lifestyle
Strong understanding of digital channels and social media platforms
Excellent copywriting skills and a feel for fashion‑forward storytelling
High English level
Ability to analyse data and translate insights into actionable recommendations
Comfortable working in a fast‑paced environment with multiple projects
Highly organised, proactive, and detail‑oriented
Strong cross‑functional communication skills
Desirable Skills
- Experience with Adobe Creative Suite, Canva, or similar content creation tools
- Basic understanding of paid media metrics (CTR, ROAS, CPA, CPM)
- Knowledge of SEO or email marketing platforms
- Passion for fashion trends, digital culture, and retail

What Success Looks Like in This Role

Seamless, coordinated delivery of Spain’s full‑funnel marketing campaign
Consistent, high‑quality execution across all channels
Data‑driven decisions that improve campaign performance
Strong cross‑team collaboration and positive stakeholder feedback
Measurable growth in brand awareness, engagement, and traffic in the Spanish market

Al igual que nuestra moda, nuestra cultura se adapta a cada individuo. Nos esforzamos por crear un lugar de trabajo inclusivo donde las personas puedan ser ellas mismas, acceder a oportunidades y prosperar juntas.

REQ ID: JR-5351

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