We’re looking for a skilled and imaginative UI Animator to help bring our Innovation Lab titles to life—adding motion, clarity, and expression to the player experience. In this role, you’ll collaborate with UI/UX designers, game artists, and developers to transform static mockups into engaging, polished in-game animations that enhance usability and elevate visual appeal.
You’ll be responsible for animating UI elements, 2D characters, and environments, and for ensuring smooth implementation in Unity. This role sits at the intersection of design, storytelling, and tech—where performance, aesthetics, and gameplay meet.
Technical art experience is a strong plus and will directly support your ability to optimize, prototype, and implement animations across the product. You’ll also begin exploring generative AI tools for motion concepting and creative acceleration.
Experience with tech art or generative AI tools is a strong plus, offering extended scope to prototype, optimize, and expand the creative toolkit.
Key Responsibilities
Animate UI elements and transitions that bring clarity, responsiveness, and delight
Translate static designs and motion comps into fully functional, in-game animations
Collaborate with UX, UI, and development teams to ensure consistency, usability, and performance
Animate 2D characters and environments to support narrative and gameplay moments
Create prototypes using tools like After Effects, Animate, or Spine
Work within Unity’s 2D animation system to implement assets directly in-game
Partner with technical artists to optimize assets for performance and platform requirements
Maintain clear documentation, animation libraries, and motion guidelines
Explore and prototype using generative AI tools to support animation concepting and conceptualisation
Contribute to a performance-focused culture where polish, feedback, and iteration are key
What we're looking for
2+ years of experience animating UI and 2D elements in a game development setting
Strong grasp of animation principles: timing, easing, flow, and visual feedback
Solid understanding of UI animation and implementation in Unity
Artistic eye for motion, design, layout, and composition
Familiarity with After Effects, Animate, Spine, or similar for rapid prototyping
Understanding of mobile performance constraints and optimization
Experience with Unity timelines, shaders, or light scripting is a plus
Generative AI skills are a strong plus—especially in prototyping or expanding animation concepts
Professional-level English and excellent interpersonal skills
About you
Teammate known for flexibility and problem-solving abilities
Able to take feedback constructively and work with minimal rework
Diligent, committed to meeting deadlines
Passionate about mobile games, player experience, and the power of motion
Curious and proactive—especially about emerging creative tools and technology
Why Product Madness?
As part of the Aristocrat family, we share their mission of bringing joy to life through the power of play, with a world-class team who creates top-grossing, leading titles in the social casino genre, including Heart of Vegas, Lightning Link, Cashman Casino. With 800 team members across the globe, Product Madness is headquartered in London, with offices in Barcelona, Gdańsk, Lviv, Montreal and a remote team spanning the USA, making us a truly global powerhouse.
We live by our People First principle. Regardless of where, when, or how they work, our team members have opportunities to elevate their careers, and grow alongside us. We take pride in fostering an inclusive culture, where our people are encouraged to be their very best, every day. But don’t just take our word for it. In 2024, we made the Global Inspiring Workplace Awards list, and won a bronze award at the Stevies for Great Employers in the ‘Employer of the Year - Media and Entertainment’ category.
So, what’s stopping you?
Travel Expectations
None
Additional Information
At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.
