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Associate Director, Channel Strategy

AstraZeneca -
Barcelona, Barcelona provincia

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Detalles del empleo

Jornada completa
Hace 14 días

Cualificaciones

CRM software
Microsoft Excel
Grado
Escalabilidad
Marketing

Descripción completa del empleo

Posted date Jul. 30, 2026

Contract type Full time

Job ID R-257383

Why choose AstraZeneca Spain?

AstraZeneca Spain is a rising force in our global business. With headquarters in Madrid and our global hub in Barcelona, we’ve become an important international centre of excellence in the fight against critical disease. Boasting vibrant universities and business schools, the Barcelona ecosystem is a place where scientists can thrive. We attract a diverse workforce from across the globe, shining a beacon for innovation in a country that’s committed to clinical development.

We invite you to bring your talents to Barcelona where our respiratory medicine R&D and Global Marketing centre offers opportunities in R&D, IT, Commercial and HR. Or join us in Madrid and shape our growth in our BUs (Respiratory, Oncology & CVRM ), and a range of Corporate functions. Additionally, you can find sales roles throughout the country. Together, we’re contributing to a world-leading pipeline of therapeutics and delivering life-changing medicines to patients.

Who do we look for?

Calling all tech innovators, ownership takers, challenge seekers and proactive collaborators. At AstraZeneca Spain, breakthroughs born in the lab become transformative medicine for the world's most complex diseases. Alongside technical expertise, colleagues have the resilience, energy and collaborative mindset to change lanes, work with different teams and start projects from scratch.

Here, diverse minds and bold disruptors can meaningfully impact the future of healthcare using cutting-edge technology. Whether you join us in Madrid or Barcelona, you can make a tangible impact within a global biopharmaceutical company that invests in your future. Join a talented global team that's powering AstraZeneca to better serve patients every day.

Success Profile

Ready to make an impact in your career? If you're passionate, growth-orientated and a true team player, we'll help you succeed. Here are some of the skills and capabilities we look for.

Diverse collaborators

This is a speak-up culture that values collaboration. You’ll proactively bring your unique perspectives, experiences and skills to the table and seek the same from others. With our international team composition and the need for fast-paced collaboration, you’ll always be building new connections with colleagues.

Cutting-edge innovators

When you join us, you’ll be part of a team that embraces digital technology and data to transform the way we work and the work we do. Every day, you’ll help make history, empowered to ignite your creativity and build something enduring.

Resilient trailblazers

Here, the answers aren’t always available. So, you’ll need to bring a fearless, self-starter mindset to navigate uncharted territories. You’ll harness your ceaseless energy to discover and make the necessary connections with colleagues to shape the future and achieve maximum impact.

Agile movers

Seize ownership and excel with autonomy to enjoy the constant rush of ground-breaking discovery. Your ability to anticipate sudden shifts and adapt swiftly will prove critical as you make your mark in an environment that rewards initiative and resilience.

Responsibilities

Job ID R-257383 Date posted 07/30/2026

At AstraZeneca, we are reimagining how customers discover, experience, and engage with our brands across an increasingly connected and AI-influenced landscape. We are seeking an Associate Director, Channel Strategy, EUCAN/International to support integrated channel strategy across the regions.

This role is for someone who can work across the channel ecosystem and help translate business priorities into clear, connected recommendations. You will support how media, web, content, search, CRM, and emerging AI-enabled discovery environments work together to drive stronger customer experiences and measurable business outcomes.

As part of the AI for Commercial organization, you will partner across commercial, brand, customer engagement, analytics, and functional teams to help build scalable frameworks, support investment decisions, and strengthen customer-centered engagement across the regions.

Your responsibilities

Support the development of integrated channel strategy across markets, connecting paid, owned, earned, and emerging digital channels in support of business objectives.

Contribute to customer engagement planning that helps brands and teams move from channel-specific decision-making to more connected, customer journey-based planning across key audiences, including healthcare professionals and patients where relevant.

Partner with cross-functional teams, including business stakeholders, brand teams, media, web, content, CRM, analytics, customer experience, and agency partners, to align channel strategy with portfolio and brand priorities.

Help develop recommendations on how AstraZeneca’s digital presence should evolve in response to changing customer behavior, AI-powered discovery, search evolution, and the growing importance of trusted and well-structured content.

Support the development of channel strategy frameworks, playbooks, and governance principles that improve consistency and scalability across brands and business units.

Assist with planning and investment decisions by contributing analysis and recommendations on channel mix, prioritization, and budget allocation based on customer needs, market dynamics, business goals, and performance insights.

Partner with analytics and marketing sciences teams to support measurement frameworks, KPI development, and optimization.

Identify and evaluate innovation opportunities across the channel landscape, including media models, digital experiences, content distribution, personalization, and AI-enabled engagement.

Support collaboration across internal and agency partners, and provide day-to-day support for channel strategy workstreams through coordination, material development, synthesis of inputs, and progress tracking.

Essential Requirements

Bachelor’s degree.

Experience in channel strategy, omnichannel strategy, paid media, web, CRM, digital customer engagement, or related disciplines.

Experience with managing multi-market media campaigns, working with agency partners and local markets

Experience supporting cross-functional strategic initiatives in a complex, matrixed organization.

Strong understanding of how channels work together across the customer journey, including media strategy, web strategy, search, content ecosystems, CRM, and digital customer engagement.

Experience translating business and customer needs into clear recommendations and actionable plans.

Experience with measurement and performance evaluation, including KPI development and use of data to guide decisions.

Strong stakeholder management, communication, and collaboration skills.

Desirable Skills and Experience

Experience in a regulated industry, preferably healthcare, life sciences, or pharmaceuticals.

Understanding of healthcare marketing, including HCP and patient engagement in a compliant environment.

Understanding of AI-enabled discovery, evolving search behaviors (GEO), and the role of authoritative content in visibility and trust.

Familiarity with paid, owned, and earned channel planning

Experience working with agencies, analytics partners, and cross-functional commercial teams.

Knowledge of digital analytics, media measurement, web performance, dashboarding, and strategic planning tools and approaches.

Core Competencies

Integrated strategic thinking

Cross-functional collaboration

Data-driven decision making

Influence and communication

Learning agility and innovation mindset

Compliance and governance orientation

Why AstraZeneca

At AstraZeneca, we are committed to transforming how we engage customers by combining science, technology, data, and innovation. This role offers the opportunity to help define how integrated channel strategy evolves across diverse markets at a time of significant change in customer behavior, digital engagement, and AI-driven discovery.

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

Date Posted

30-jul-2026

Closing Date

13-ago-2026

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

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Reasons to Join

Thomas Mathisen

There are many things I enjoy when working at AstraZeneca, mainly the Speak up culture, the great colleagues that are in my teams, the great products that AstraZeneca provides to our patients and the challenging conversations I have around our medicines.

Sales Representative Oslo, Norway

Christine Recchio

Working at AstraZeneca has impacted my life in such a positive way. I now have an improved work-life balance through creating my own schedule and time management, I feel a balance that I didn’t have before.

Sales Representative California, United States

Stephanie Ling

There are a lot of reasons why I enjoy working in AstraZeneca, my colleagues being one of them. My team members and the managers have provided a great deal of guidance in helping me to be more confident in my daily work.

Sales Representative Petaling Jaya, Malaysia

What we offer

We're driven by our shared values of serving people, society and the planet. Our people make this possible, which is why we prioritise diversity, inclusivity, balance and sustainability. Discover what a career at AstraZeneca could mean for you.

An award-winning company

We're passionate about being a great place to work, and 84% of our employees would recommend us as an employer. We've been recognised as a Top Employer in Spain, an EFR Family Responsible Business, and we achieved third place in Forbes Spain's Top 50 Best Places to Work list.

Inclusive environment

Diversity and inclusion are embedded in everything we do, and our different views, experiences and strengths enrich our culture. There's no salary gap at AstraZeneca, and the number of female employees has increased by four per cent over the last three years. We've also made all positions fully accessible.

Work-life balance

Your wellbeing means a lot to us, and we're here to support you through all of life's ups and downs. That's why we offer an unpaid leave policy, annual leave, reduced-hours timetables and a host of benefits, including a retirement plan, long service award, and health and travel insurance.

Sustainability initiatives

We're committed to harnessing the power of science to become a more sustainable business. We've reduced our carbon footprint by over 9,000 kg of CO2 over the last two years, and we lead the European GoGreen Project, which aims to introduce environmentally friendly options in our fleet of corporate vehicles.

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