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WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
Are you passionate about driving innovation with Adobe Experience Cloud technologies? Do you want to collaborate with leading global enterprises to build and optimize their digital frameworks? If so, you might be the Adobe Senior Application Consultant we are looking for!
As our new Adobe Senior Application Consultant, you will become part of our growing development team. Here, you will deal with lots of moving pieces and help us build the most effective way to launch marketing campaigns at scale for global brands – focusing on making the process as seamless and efficient as possible for marketers and operations specialists while also activating new technical capabilities within the Adobe ecosystem. As an Application Consultant, you will bridge the gap between technology and marketing strategies. You will work closely with clients to understand their business objectives and translate them into technical requirements for Adobe solutions. You will collaborate with developers to ensure the technical solutions align with the client's business goals.
More specifically, your tasks include:
- Collaborating effectively within a cross-functional team, partnering with operations and client teams to ensure seamless solution delivery and client success using Adobe platforms.
- Driving the successful adoption of Internal enterprise marketing tools and Adobe applications across our client base by leveraging your technical expertise to configure efficient and tailored end-to-end client experiences.
- Streamlining client operations by configuring and implementing customised business rules and automations within Adobe marketing platforms.
- Bringing client solutions to life by configuring and implementing new features according to provided specifications and designs within Adobe environments.
- Ensuring the quality and reliability of implementations by rigorously testing configurations and newly developed features within Adobe applications.
- Proactively identifying, troubleshooting, and resolving technical issues within existing Adobe applications, ensuring a seamless user experience.
- Collecting business requirements by engaging with marketers to translate them into technical specifications for Adobe solutions.
- Utilising Adobe Experience Platform (AEP) and related tools to build data audiences and manage segments while understanding their quality and integrity.
- Contributing to a culture of continuous improvement by identifying and recommending opportunities to optimise Adobe platforms and their features.
You will join a team of highly skilled developers, architects, data specialists, product managers, and project managers who are passionate about building great solutions and customer experiences together. You will also get to work closely with experts from other technology, creative, and client teams.
As a person, you have a team player mindset and an open-minded attitude. You can communicate ideas and technical topics honestly and clearly – also to non-experts – while respecting the views of others on the team. You are eager to understand and find solutions, allowing you to quickly adapt to changing situations and come up with new ideas. As a strategic thinker, you take into consideration the big picture and critically assess the projects you're working on, consulting and advising when needed. At the same time, you solve problems analytically and pragmatically, both independently and as part of the team.
- 5 - 8 years of relevant experience in application consulting, marketing technology, campaign operations, CRM, marketing automation, or a similar technical consulting role.
- Strong hands-on experience with campaign execution, campaign configuration, programme builds, and marketing automation workflows.
- Subject matter expertise in at least one major marketing technology platform, such as Adobe Campaign, Adobe Journey Optimizer, Marketo Engage, Braze or a comparable CRM or marketing automation tool.
- Advanced understanding of campaign execution processes, including requirements assessment, technical debriefing, build, QA, testing, deployment, monitoring, and optimisation.
- Ability to independently assess, develop, and maintain scalable, future-proof campaign solutions.
- Experience contributing to or consulting on campaign solution design from scratch.
- Ability to develop and execute UAT tests at campaign or programme level.
- Experience supporting technical documentation, including solution requirements, specifications, campaign documentation, and process documentation.
- Strong understanding of marketing operations, customer journeys, lifecycle communications, triggered campaigns, segmentation, and campaign performance objectives.
- Good understanding of business acumen and client strategy, with the ability to apply this knowledge in day-to-day delivery and consulting.
- Experience working with cross-functional teams, including developers, architects, data teams, project managers, technical project managers, marketing operations, and account teams.
- Knowledge of data usage within campaign execution, including audience selection, validation, segmentation, QA, and data-driven campaign logic.
- Relevant platform certifications or accreditations are an advantage, depending on the technology stack, such as AJO certification, Adobe Campaign certification, Braze, or similar.
- Strong passion for Marketing Technology and staying abreast of the latest AI developments.
- Strong attention to detail and commitment to quality.
VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.
We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.
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WPP (VML MAP) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
For more information, please visit our website, and follow VML MAP on our social channels via Instagram, LinkedIn and X.
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