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Director Marketing Europe (gn)

Hiscox -
Madrid, Madrid provincia

Solicitar ahora

Detalles del empleo

Jornada completa

Cualificaciones

Inglés
Creación de contenido
Marketing digital
Liderazgo
Marketing

Descripción completa del empleo

Job Type:

Permanent

Build a brilliant future with Hiscox

Director Marketing Europe (gn)

Department : Marketing Europe

Reports to : CMO Europe & Head of Direct

Hiscox Europe CDMP

Our mission is clear: one strong marketing voice, a unified, powerful and scalable Hiscox brand and excellence in customer solutions across Europe – always close to the market and customers’ needs. Hiscox Europe’s Propositions, Direct, Marketing, Communications unit (PDMC) becomes a European performance engine with shared standards, platforms and a clear framework – combined with targeted local excellence. This makes us faster, more consistent, more effective and more impactful.

Our ambition: further drive and enable growth, increase efficiency, strengthen the brand and raise satisfaction among customers, partners and internal stakeholders. We create measurable value: more growth through scalable campaigns and tailored propositions, lower costs through standardization and shared assets, a stronger cross market brand and better steering through common KPIs and transparent processes.

The step from “I” to “We” to One Hiscox is significant – professionally and personally. It defines consistent roles and decisions at both European and local level, and it establishes European centres of excellence in Marketing, Brand & Communications, Proposition & Customer Solutions, Performance Marketing and Customer Experience. Local strength remains crucial: our on-the-ground presence and proximity to brokers and end customers. Central and local roles complement each other in one united team.

Role Summary

The Director of Marketing Europe plays a pivotal leadership role in driving Hiscox’s commercial growth across the European region.

Reporting directly to the CMO Europe & Head of Direct, this role is accountable for translating the European marketing strategy into effective execution across markets, enabling distribution teams, and strengthening the Hiscox brand.

Key Responsibilities

Strategic leadership including defining the annual European marketing strategy.
Team leadership & development across markets and channels for a team of ~11-12 people · Market & distribution enablement including broker engagement.
Marketing strategy implementation and campaign activation.
Content & creative leadership ensuring high-quality and localized assets defined to channel needs.
Digital & CRM excellence includes platform optimization and automation for B2B channels.
Cross-functional collaboration with Group Marketing, CEO EU Office, Propositions, Underwriting, Sales, Comms/PR, Data & Analytics, Tech/IT.
The following core processes are key:
Marketing strategy, planning and pan european campaign execution as well and performance measurement.
Content strategy, production and asset management.
Digital marketing excellence B2B.
Broker/partner engagement programs.
B2B and B2C event planning and execution (trade fairs, exhibitions, broker events etc.)
Marketing budget ownership.

Key Skills & Competencies

Strategic clarity.
Collaboration.
Innovation.
Data driven.
Decision making.

Experience & Qualifications

Leadership in multi-country marketing organizations.
Strong strategic mindset with operational excellence.
Expertise in digital marketing, content creation, CRM and B2B Marketing.
Fluent in English and ideally in other languages as well
Experience enabling commercial teams.
Strong stakeholder management and communication skills.

Success Measures

Examples: campaign performance, lead generation, brand engagement, project delivery

#LI-DS1

Work with amazing people and be part of a unique culture

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