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Role Purpose
To drive the client’s consumer and retail marketing strategy and execution across EMEA by building and managing strategic partnerships with key retail accounts (e.g., Curry’s PC World, El Corte Inglés, MSH, etc.), ensuring alignment with the client’s global and regional priorities, and collaborating closely with the client’s local retail sales account managers.
Key Responsibilities
Retail Partner Relationship Management
Build, nurture, and manage strategic relationships with leading retail partners in assigned countries.
Act as the primary marketing contact for retail partners, understanding their business objectives and aligning the client’s marketing initiatives accordingly.
Develop joint business plans and co-marketing programmes with Retailers and Partners (OEM / MNC) to drive sell-through and brand preference.
Attend key industry events, retail partner meetings, and networking opportunities to strengthen relationships and represent the client’s interests
Manage relationships with external marketing agencies and advocacy teams, ensuring alignment on campaign objectives, marketing needs, and logistical execution.
Collaboration with the client’s retail sales account managers
Establish and maintain a close working relationship with the client’s sales account manager(s) for each country covered.
Align marketing and sales strategies to maximise impact and ensure seamless execution of joint initiatives.
Participate in regular business reviews and planning sessions with sales, retail and advocacy partners.
Strategy & Planning
Adapt and execute regional retail marketing plans in line with the client’s global strategy and local market needs.
Lead annual and quarterly marketing planning cycles for assigned retail accounts, including campaign planning, budget allocation, and performance reviews.
Align with OEM/MNC Partner Marketing Managers on marketing plans and budgets, to capitalise from Partner-led activities and further build-on the client’s messaging.
Asset & Campaign Management
Localise, activate, and optimise global and regional marketing campaigns for retail partners, across channels in-store and online.
Perform asset approval for co-marketing and the client’s campaigns in the Salesforce platform, ensuring brand guidelines are followed for future funding claims.
Support in planning of key events that align with regional priorities.
Ensure consistent brand messaging and high-quality execution across all retail marketing activities.
Gather and share feedback and insights from retail partners to inform future campaign development.
Co-Marketing Budgets & RSA MD / MDF Management
Manage co-marketing funds (MD & MDF Budgets), including proposal development, approval processes, and ROI measurement.
Ensure compliance with the client’s funding policies and reporting requirements.
Analytics & Reporting
Review campaign performance reports, ensuring actionable insights are considered in future campaigns to drive continuous improvement.
Introduce MMM where applicable in the market, ensuring retail marketing campaigns drive ROI
Share best practices and results with wider retail, partner (OEMs) and regional teams.
Innovation & Enablement
Basic Qualifications:
Proven experience in retail marketing, partner marketing, or trade marketing, ideally within a multinational environment.
Experience managing strategic relationships with retail partners and stakeholders across multiple countries (EMEA exposure is a plus).
Strong understanding of consumer and retail marketing strategies, including co-marketing initiatives and in-store/online campaign execution.
Experience working closely with sales teams, aligning marketing and commercial objectives.
Ability to manage multiple stakeholders (retailers, OEM/MNC partners, agencies) in a complex, matrix organization.
Experience in planning and executing marketing campaigns, including budget management and performance tracking (ROI-focused).
Strong analytical skills with the ability to interpret campaign performance data and drive continuous improvement.
Fluency in English (minimum B2 level).
Preferred Qualifications:
Experience working with co-marketing funds (MD / MDF budgets) and managing approval and reporting processes.
Familiarity with marketing tools and platforms such as Salesforce or similar CRM/asset management systems.
Experience in campaign localisation and adaptation across different markets.
Exposure to Marketing Mix Modelling (MMM) or similar performance measurement methodologies.
Experience working with external agencies and coordinating end-to-end campaign delivery.
Education:
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (or equivalent experience).
Soft Skills:
Strong relationship-building and stakeholder management skills.
Excellent communication and presentation abilities.
Highly organised, with strong project management capabilities and attention to detail.
Ability to work in a fast-paced, dynamic environment and manage multiple priorities simultaneously.
Proactive mindset, with a strong sense of ownership and initiative.
At Accenture, a company recognized as a Great Place To Work®, we are committed to a hybrid work model that, thanks to technology and our facilities, allows us to maintain the essential human connection to work with our teams and clients. This connection enables us to uphold our culture of inclusion and diversity and be, according to Refinitiv, the most diverse company in the world.
Additionally, we offer you other benefits such as:
Medical, Life, and Accident Insurance
Medical service and wellness programs
Flexible compensation program and stock purchase
Flexibility programs (schedules, days off, vacations...)
Individualized training itinerary
Sustainability programs and Accenture Foundation
Employee network for diversity
Other benefits: Bankinter office with special conditions and profit sharing
